This is a perennial problem for promoting green businesses - what images manage to use to communicate their ethos and values without the sappiness of the clichés. For the Terra Infirma masthead, we went for a picture of Kalundborg, the home of industrial symbiosis because a. we work with industry, b. Kalundborg is an exemplar of the type of solution we present to clients (waste is a resource), and c. we had a picture of Kalundborg. Of course few people recognise the picture and its significance and one reader described it as 'dark satanic mills'. Ho hum. I'll keep looking.