Monday, 28 July 2008
Weekly Tip #24: Be careful with the B2B market
This is the latest of a series of tips extracted from the forthcoming Green Business Bible e-book:
Don't overestimate the demand for green products in businesses - buyers are risk adverse and may see green=shoddy. Focus first on business benefits such as reduced costs.
Don't overestimate the demand for green products in businesses - buyers are risk adverse and may see green=shoddy. Focus first on business benefits such as reduced costs.
Labels: green marketing, tips
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