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Monday, 25 January 2010
Indirect benefits outweigh cost savings for BT by a long, long way
I was doing some background research on BT's sustainability activity for the Green Executive and the Service Network talk I'm giving in two week's time. Their sustainability report says they've saved £400m between 2005 and 2009 and supported bids worth a potential £1.9bn in 2009. Which means:• direct cost savings: £100m per annum
• indirect business benefit: £1,900m per annum
= indirect benefits are worth 19 times as much as direct cost benefits
So, please, don't be taken in by by the old "go green and save money" line - BT could have lost out on direct economic costs and still made a handsome profit on their sustainability programme. The prize is much, much bigger than just a few bob's worth of energy savings. The best of the best have their sights set much, much higher. Have you?
Labels: costs, environmental strategy, green business, savings
# posted by Gareth Kane : 10:22
A highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.
