Comments on: 9 out of 10 consumers don't believe your green claims http://www.terrainfirma.co.uk/blog/2007/06/9-out-of-10-consumers-dont-believe-your-green-claims.html The Sustainable Business Blog Sat, 11 Feb 2012 04:30:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Gareth Kane http://www.terrainfirma.co.uk/blog/2007/06/9-out-of-10-consumers-dont-believe-your-green-claims.html/comment-page-1#comment-235 Gareth Kane Wed, 27 Jun 2007 08:46:05 +0000 http://www.terrainfirma.co.uk/blog/2007/06/9-out-of-10-consumers-dont-believe-your-green-claims.html#comment-235 I'm afraid I can't help you on El-Nino as I'm not a meteorologist.<br /><br />You are right - increased exercise does lead to increased carbon emissions, but through the carbon intensity of the food required rather than the food itself. A rule of thumb is that every calorie of food requires 10 calories of oil from field to fork. <b>But</b>, that's not a reason not to exercise, rather a reason to reduce the carbon footprint of our food supply chain. I'm afraid I can't help you on El-Nino as I'm not a meteorologist.

You are right - increased exercise does lead to increased carbon emissions, but through the carbon intensity of the food required rather than the food itself. A rule of thumb is that every calorie of food requires 10 calories of oil from field to fork. But, that's not a reason not to exercise, rather a reason to reduce the carbon footprint of our food supply chain.

]]> By: derek http://www.terrainfirma.co.uk/blog/2007/06/9-out-of-10-consumers-dont-believe-your-green-claims.html/comment-page-1#comment-236 derek Tue, 26 Jun 2007 18:05:00 +0000 http://www.terrainfirma.co.uk/blog/2007/06/9-out-of-10-consumers-dont-believe-your-green-claims.html#comment-236 What has become of last years favourite subject,El-Nino.Will not the Games,and procreation increase the emmission of Carbon Dioxide.Surely the excessive use of available Oxygen,via sport such as Football,and other energetic activities,lead towards over consumption. What has become of last years favourite subject,El-Nino.Will not the Games,and procreation increase the emmission of Carbon Dioxide.Surely the excessive use of available Oxygen,via sport such as Football,and other energetic activities,lead towards over consumption.

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