Comments on: Weekly Tip #32: Back up your claims http://www.terrainfirma.co.uk/blog/2008/11/weekly-tip-32-back-up-your-claims.html The Sustainable Business Blog Sat, 11 Feb 2012 04:30:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: EcoPedro http://www.terrainfirma.co.uk/blog/2008/11/weekly-tip-32-back-up-your-claims.html/comment-page-1#comment-209 EcoPedro Thu, 06 Nov 2008 16:20:00 +0000 http://www.terrainfirma.co.uk/blog/2008/11/weekly-tip-32-back-up-your-claims.html#comment-209 I just read a great white paper that listed the "sin of no truth" as the #1 way companies greenwash. Just list an exaggerated claim and offer no way for consumers to find out. <br /><br />At least the UK is mandating companies to report GHG's now. http://www.sustainablelifemedia.com/content/story/climate/uk_requires_companies_to_report_climate_emissions<br /><br />Let's just hope a standardized reporting procedure makes its way to the US. The conversation between US and EU firms should be rewarding at Sustainable Brands Int'l next month in Miami. <br />http://www.sustainablebrandsinternational.com/ I just read a great white paper that listed the "sin of no truth" as the #1 way companies greenwash. Just list an exaggerated claim and offer no way for consumers to find out.

At least the UK is mandating companies to report GHG's now. http://www.sustainablelifemedia.com/content/story/climate/uk_requires_companies_to_report_climate_emissions

Let's just hope a standardized reporting procedure makes its way to the US. The conversation between US and EU firms should be rewarding at Sustainable Brands Int'l next month in Miami.
http://www.sustainablebrandsinternational.com/

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