10 More Classic Sustainable Business Pitfalls
Following the first ten pitfalls, here are ten more ways to mess up your sustainability programme:
- Paralysis by analysis – at some point you have to close the spreadsheet and do something
- Put too much faith in formal processes like LCA and EIA – they often give the ‘wrong’ answer
- Ignore the elephant in the room – you need to address the big issues relating to your business
- Forget your business sense – you still need to make money
- Focus on end of pipe solutions – you need to eradicate problems at source or turn them into opportunities
- Assume you are immune from the sins of your supply chain
- Use weak, clichéd eco-branding (no more hands cupping saplings please!)
- Ignore your staff – they are crucial to success
- Get too evangelical and switch people off
- Think you have ‘finished’.