So, the big news this week is that PM Theresa May has listened to me and announced a 'war on plastic waste' at the launch of the long awaited 25 year Environment Plan. Like most commentators my opinion is the plan contains all the right subjects and targets but is light on the actions required now to get us on to the right trajectory.

Here are some wider thoughts about what we can learn from the announcement:

  • Sustainability is now right at the top of the political agenda and that is a good thing, no matter who is in charge. The Government has finally woken up to the fact that the UK is doing rather well on the environment and by showing leadership they can do even better (and appeal to some of the young people who have deserted the Conservative party in droves - quite a carrot for more action).
  • Everybody is an environmentalist: the ocean plastics issue has united everybody from the deepest green to the climate-sceptics at the Daily Mail (right) and even those purveyors of nonsense, the Global Warming Policy Forum. If you want to engage people in Sustainability, be prepared to start the conversation on common ground, particularly with something very tangible (like the iconic picture of a seahorse carrying a cotton bud).
  • Blue Planet II is already one of the most significant TV programmes ever. Ignore the green snobs, if we want real change, we've got to get the message into the mainstream.
  • 25-years is too long for a plan: Even if you want to set distant aspirations, I usually recommend 10 years for Sustainability Strategies as this is long enough to make real change on the ground (e.g. capital investment) but not too distant for decision-makers to think it'll be for their successors to sort out.
  • Aspiration without action remains just that. If I was advising Mrs May and Mr Gove, I'd have insisted on a backcasting process to fill in the gaps between those goals and what needs to happen right now to get on the right trajectory. This is what I do with my clients and it works extremely well.
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