I spoke on the phone yesterday to the Sustainability Director of a major worldwide brand. She was exasperated as she was in the middle of a four month annual slog to complete the returns for a number of Sustainability accreditations to which the corporation has committed. We mused on the fact that every year was split into 8 months of delivering Sustainability projects and 4 months justifying what they had done. This is clearly an unhealthy ratio of action:bureaucracy.

So why bother?

This topic came up in passing at Monday's Corporate Sustainability Mastermind Group. The consensus of opinion was that standards and accreditations cannot drive Sustainability, but they provide a backstop against backsliding. After all, which board member wants to see a certificate removed from the head office atrium, leaving behind the bright rectangle of shame?

However that breaks both ways – once you are in, you're in, so choose which accreditations to pursue carefully as you don't want the tail wagging the dog for evermore.


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