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7 September 2011

Advanced level: Green Marketing & Communications

Date(s) - 7 Sep 2011
2:00 PM - 3:00 PM

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  • Creating a compelling marketing message;
  • Beyond preaching – engaging stakeholders;
  • Avoiding eco-cliches;
  • Avoiding greenwash.

For each webinar you will receive a workbook (in pdf format) with your sign up instructions. During the webinar, you will be invited to complete sections of the workbook which will provide you with an action plan for the month ahead.

Your tutor is respected green business expert Gareth Kane. Gareth is the owner of Terra Infirma Ltd and has worked with hundreds of organisations from micro businesses to trans- national corporations to improve their environmental and economic performance. Gareth has authored two books: The Three Secrets of Green Business and The Green Executive and has trained thousands of people in green business issues.


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