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6 September 2017

Talking the Talk: Green Marketing & Communications

Date(s) - 6 Sep 2017
2:00 PM - 3:00 PM

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There’s little point in making sustainability improvements if you don’t communicate them effectively. This webinar gives you some powerful techniques to help you do this more effectively.

• Crafting a compelling message
• Avoiding eco-cliches and greenwash
• Beyond preaching – engaging stakeholders
• Effective green marketing

Your tutor is respected green business expert Gareth Kane. Gareth is the owner of Terra Infirma Ltd and has worked with hundreds of organisations from micro businesses to trans- national corporations to improve their environmental and economic performance. Gareth has authored two books: The Three Secrets of Green Business and The Green Executive, and has trained thousands of people in green business issues.

Green Academy sessions are run on-line using the Webex platform which runs on all major operating systems. You will need either a headset for your computer or access to a phone line for audio. You will receive a workbook (in pdf format) with your sign up instructions before the session. When you click on the link in the joining instructions, Webex will launch automatically and give you various options for the audio. During the session itself, you will be invited to complete sections of the workbook which will allow you to apply the concepts to your organisation and provide you with an action plan.



Bookings are closed for this event.

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