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7 June 2012

Book Review: Mad Like Tesla by Tyler Hamilton

As soon as I walked into the meeting room, I knew I had made a mistake. The huge table was at least 6 inches deep in paper, rising up to a couple of feet of documents in the middle. Two of my then University colleagues were sat to one side, bemused looks on their faces. Around the table danced a rotund gentleman in a pin stripe suit, grabbing pieces of paper and shoving them under our noses, sometimes obscuring sections of text with another sheet, hardly taking a breath as he painted a picture of a bright new tomorrow.

Whatever this guy had invented, we never found out, but it was clearly going to change the world. If we questioned him too far (ie at all), he would turn aggressive, so, too polite/intimidated to walk out, we sat back and watched the show. After an hour and a half I grabbed an excuse to make my escape, promising to find out whether we had high security research labs available for the next stage of development. I did actually go through the motions of checking we didn't and faxed the gent to tell him (this cutting edge innovator had no e-mail account...) and wished him luck. He responded with vitriol and attempted to get some of my section's funding cut.

That was my first and closest encounter with a mad inventor and ever since I've kept them at arms length, usually politely asking how their revolutionary energy systems comply with the Second Law of Thermodynamics. Cleantech journalist and blogger Tyler Hamilton is much more tolerant and indeed fond of this particular breed of one-eyed energy enthusiasts ploughing lonely furrows with would-be technical revolutions. He reminds us in the introduction to his intriguing new book that energy pioneer Nikola Tesla - who gave us the AC motor, radio, robots, x-ray photographs and more - was clearly bonkers with bizarre aversions to hair and ladies' earrings and some really outlandish behavioural problems.

Hamilton takes us on a tour of some potentially quite amazing pieces of technology being developed outside the scientific mainstream - space-based solar, nuclear fusion, algae-derived biofuels and instant charge energy storage devices - all trying to make the leap over the "valley of death" from lab bench to commercial scale. My favourite is mentioned in passing - controlling electronic devices by mimicking the constant chatter of swarms of bees to even out peaks and troughs in consumption. Some of the more rational inventors here might be put out at being lumped in with the perpetual motion loons - the acid test between the two being how they respond to being challenged - the latter reacting like my pin-striped passive-aggressive friend above.

Hamilton's central thesis is that it would only take one or two of these ideas to work at scale to revolutionise the way we generate, store and use energy in the future, so we shouldn't be too quick to dismiss idea just because it doesn't fit with what we know now. He also points out the challenges these guys face. Energy revolutions are hard come by - the sheer scale of investment committed in the current systems and the obsession for reliability above all else, make it much more difficult for new ideas to flourish in this field than in, say, social media.

I really liked this book - zippily written and bursting with enthusiasm without getting starry eyed. Hamilton clearly enjoys telling the inventors' stories and while he gives his 'madmen' the benefit of the doubt, but always gently asks the killer question of each technology and its technologist. Given the subject matter, it will inevitably date quickly and its target market may be limited, but it's an entertaining, informative and thought-provoking read.

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23 January 2012

What Kodak's demise tells us about cleantech

Poor Kodak. You couldn't make it up. A classic brand invents a great new technology (digital photography) but decides it would cannibalise their own products, so they ditch it. Someone else takes up the baton and they get eaten up anyway while desperately trying to claw back a piece of their action.

This isn't a new story - when transistors arrived on the market, the valve manufacturers decided not to embrace the new technology and paid the price - they've all gone. You could argue the same has happened to Zavvi and the struggling HMV - they're suffering at the hands of newer business models. The tragedy for Kodak is they weren't blindsided by someone's innovation, they had the ball and gave it away.

To my mind, Apple is one of the few examples of a major business which had its niche (desktop computers), then rode a wave of innovation and ended up dominating the new markets of mobile computing and digital media. But that took the particularly twisted genius of a certain S Jobs Esq.

So what's the lesson for Green Business in general and clean tech in particular?

Well you can see the same thing happening in the energy market. A while ago Big Oil redefined themselves as Energy Companies, invested in renewables, messed about with them for a while, then ditched them and headed for the familiar grounds of oil and (fracking) gas. They appeared fearful of commercialising technologies which might 'cannibalise' their traditional business, but if they don't do it someone else will. BP's "Beyond Petroleum Generation" of bright young things are almost all working for cleantech start ups now. I'm sure most of them would want to crush their former employer in the energy marketplace.

The only thing that protects the traditional energy sector is the lack of true competition in the market, but, with the UK Government trying to break the near-monopoly of electricity producers and introducing the carbon floor price, those advantages might be starting to slip away. If I were a fossil fuel based company, the Kodak story would make me very worried indeed.

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22 October 2010

The Human Aspect to Clean Tech

As I write this, I've just finished the first full day of the European Green Capitals conference in Stockholm. The session that stood out was from the three industrial sponsors - Siemens, IBM and Nordic energy company Fortum - talking about what business could bring to sustainable urbanism. As expected they all did quite a bit of PR, but the message that came out is that they are all increasingly focussing on the human factors side of the solutions they deliver. Up to 75% of potential carbon abatement relies on other organisations and the general public to change their behaviour. The low carbon technology bit is easy, went the message, but designing it to be used effectively is quite a different matter.

I believe that the techno-fix vs behavioural change argument is often a false one. The best technologies enable green behaviour, eg iTunes which saves up to 80% of the carbon of buying a CD and a lot of hassle. The tricky bit is finding lots more such synergistic solutions where the consumer wants to take the low carbon option.

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6 October 2010

Cost or opportunity?

There's a story in the Independent this week that upgrades to the UK's electricity grid will cost £32bn, part of an estimated £200bn that will be required to hit the country's climate change targets for 2020. The £32bn will add £6 per year to the average electricity bill, yet it is being portrayed as an obstacle or some great painful sacrifice.

Just £6 a head a year to make such a huge leap forwards in tackling climate change? Is that all? Given the risks of doing nothing, I'd say that was a bargain.

And just think, that's a £32-200bn clean tech market to deliver the transformation. Just when we need to build a greener, more robust economy to get us out of the current economic pickle.

What's not to like?

On the wider scale, this shows once again we have got to flip our attitudes from seeing the problems to seeing the opportunity. Optimism is a rare commodity in the environmental movement, but whether we are looking at one country's infrastructure or one company's environmental strategy, we have got to get much better at, as sausage manufacturers would say, "selling the sizzle."

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21 January 2009

Will BRIC Beat the West in the Clean Tech Race?

Two interesting articles in the latest edition of Green Futures. One asks, given that everyone agrees that there is a great opportunity in the current economic climate to have a clean tech revolution and have a green economy emerge from the wreckage of the old one, why is it not happening? The second details the burgeoning clean tech sector in India with references to a similar tale in China*. 

This sets up an interesting scenario. Will the BRIC (Brazil, Russia, India, China) economies leapfrog the West to win in the clean tech revolution? Will their economies emerge more robust and self sufficient than ours? Is it about time we got our collective fingers out?
It's food for thought.
* Despite the "new power station every nanosecond" finger pointing scare stories about the world's most populous country, I personally saw more solar hot water systems in one train journey in China five years ago than I have before or since.

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