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9 January 2008

What do we do?

I spent this morning at a Chamber of Commerce networking meeting. Each of the hundred or so attendees had a minute to give a Dragons' Den style pitch at the others. I love DD and wanted to give the whole elevator pitch thing a go, but it is a nightmare trying to sum up Terra Infirma's activities in a few sentences. For example, this week I've been:

  • Indentifying opportunities to use 'waste' heat from a proposed coal fired power station;
  • Developing a plan for a facilitated session for Local Authority waste officers to brainstorm new ideas for waste awareness;
  • Looking for eco-design opportunities in the packaging of eco-friendly shampoos and shower gels.

How do you sum that up in a minute? OK, I said:

Business is coming under massive pressure to improve their environmental performance driven by legislation, increasing energy and waste costs, customer expectations and public pressure.


We've worked with everyone: multinational chemical companies, commercial businesses, construction companies, even an independent hairdressers, to integrate sustainability into their operations, products and services. We take a proactive approach which goes beyond compliance to reduce costs, exploit green market opportunities and improve public relations.

Not bad?

As with all these events, there were too many sellers, not enough buyers, and there wasn't enough time after the pitching to do some proper networking (ie talking to people), but I did make a couple of good contacts which could be useful. After all, networking is a long game.

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21 November 2007

Green Dragons?

It was great to see Max McMurdo get some cash backing for his Reestore eco-design business on last week's Dragons' Den. The funny bit was Peter Jones, he of the towering ego, slating the Bin the Bin product for using plastic carrier bags and thus being 'un-green'. This is coming from a man whose hi-carbon lifestyle, and that of his moneyed buddies, is displayed in all its glory in the opening credits. Plastic bags are thought to contribute 0.1% of the average person's carbon footprint - and probably 0.01% of Mr Jones'.

I'm being a little hard on Peter Jones (revenge on behalf of all the hapless entrepreneurs he's toasted over the years) as this sort of misconception is pervasive. Survey after survey suggests that the general public think that recycling more will stop climate change - few understand that the food they eat and heating their homes are their biggest direct contribution.

Reestore isn't the first attempt at green investment from the Dragons. Last season, all five dragons invested in the Standby Saver which allowed TVs and other household goods to be switched on and off at the mains, avoiding the temptation to leave them on standby. However the deal floundered after the show on the security of the patent on the device, but another investor stepped in and the inventors apparently never need to work again. Just goes to show there is money in green entrepreneurship after all.

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