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25 July 2017

New! Employee Engagement for Sustainability Training

I've been caught on the hop by my new Green Jujitsu: Employee Engagement for Sustainability online course getting approved by Udemy in super short time. I was working up the launch campaign when it suddenly went live. So I'm having to improvise...

You can see what the course is all about in the video above – basically the opportunity to revolutionise your Sustainability programme through one simple change in mindset – and a smorgasbord of ways to apply it!

If you use this link to register before 31 July 2017, you'll get a whopping 75% off the full price of £95 – already a bargain. I won't be offering this level of discount again, so make sure you grab it now! Don't delay...

 

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12 July 2017

Can you be too passionate about Sustainability?


This month's Ask Gareth considers an excellent question from Anna-Lisa Mills of True North Sustainability: is your passion for Sustainability a help or a hindrance? In response, I take a journey from Inca ruins in Ecuador to the dreaded 'panic zone' and explain how Green Jujitsu is the answer.

Ask Gareth depends on a steady stream of killer sustainability/CSR questions, so please tell me what's bugging you about sustainability (click here) and I'll do my best to help.

You can see all previous editions of Ask Gareth here.

 

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5 July 2017

The most powerful tool in Sustainability engagement

workshop lo res

Last Wednesday I ran a workshop to upskill Sustainability Champions at one of my clients. This week I've been writing up the results, a rather laborious task as the 12 champions present produced a whopping 320 Post-Its, with one idea on each. That means that each delegate averaged over 26 thoughts about Sustainability in just over half a day.

Just think about that. 26 separate ideas per person.

OK, a very small number were jokes, we got a few duplicates (the 'ratcheting' workshop structure I used minimises duplication), a larger number were statements of the obvious, but a substantial number were truly insightful, meaning the delegates really had to think through the issues and how they applied to the organisation. That is true engagement; you won't get that with an awareness poster!

This is why the workshop is at the core of my consultancy business. I truly believe it is the most powerful tool in Sustainability engagement.

[If you want to see how I run such successful workshops, check out our Workshop Facilitation Masterclass, which explains the powerful 'ratcheting' structure I used last week.]

 

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26 June 2017

Heinz need to ketchup on customer engagement

HZK_3D_38oz-Ketchup-smallLast week I was chatting with a local authority recycling officer, checking exactly what I could put in my recycling bin (and if I'm not 100% sure...). We got on to the Lucozade Sport problem, then he mentioned his bugbear was Heinz, who, he said, don't even label their plastic bottles with recycling codes.

So, in an idle moment I thought I'd try the power of social media and tweeted to Heinz UK to ask why not. They promptly and politely replied that the bottles do have recycling codes, but they're hidden under the cap. I checked and they were right.

But.

But, but, but.

What's the point of hiding away your code? Everybody else puts it on the bottom of the bottle, and those members of the public, like me, who know that code 1 or 2 on a bottle means it can be recycled, will look for it there. Recycling plant operatives will certainly look for it there. And if a guy with decades of experience in household recycling doesn't know where it is, what chance do the rest of us have?

One of my Green Jujitsu principles is that Sustainability information must be placed where people expect to find the information they need. I often quote the example of a client who labelled all the machines in their production lines which should be switched off when idle, but didn't include any guidance in the formal manufacturing instructions which are held as gospel by operatives and their line management. The labels got ignored because, even though they were in plain sight, the information wasn't in the right place.

I've asked Heinz why the stamp isn't on the bottom of the bottle, but they haven't got back to me yet.

 

 

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2 June 2017

The one question you need to ask of every Sustainability project

Terra Infirma Sustainability Coaching

I was down in Manchester yesterday for a session with a client I haven't worked with for years. They had called me in 'to pick my brains' about employee engagement. In the past I've found such requests a bit of a double-edged sword – on one hand it is great to get paid to share your knowledge, experiences and opinions, but on the other you can leave them with a whole load of exciting sounding but abstract ideas and no way forward.

To avoid the latter, I structure such engagements like a coaching session. I start by asking them the killer question – to define the ideal solution looking forward. "If this is 100% successful, in 5 years' time what will it look like?"

That might sound obvious, but you'd be surprised at the number of people who start with a process rather than an objective. That's a bit like a DIY enthusiast grabbing the first tool in their toolbox and using it no matter what the task entails. You don't want to be wiring a plug with a lump hammer.

The answer to this question sets the direction of everything else in the discussion. Not does it point us in the right direction, but, psychologically, it makes the journey feel much more achievable. When we look at the present day opportunities and threats, we get more of the former and the latter seem much less ominous. Throughout yesterday's session I repeatedly referred back to the ideal solution.

Planning the route is where I break with the strictest form of coaching, as I make recommendations from my experience working across a wide range of businesses from a crazy golf course (honestly!) to multinational aerospace companies. Coaching purists will be sucking through their teeth at that, but I give a series of options and recommend the one I think is best for the client. This makes sure they still have ownership over the agreed way forward.

But the key to success is really pinning down that 'ideal solution', even when, like yesterday, the client had put some thought to it already. Whether I'm asking that question of a group of stakeholders to define the outcome of a Sustainability Strategy during a backcasting session, or of an individual client on a 1-2-1 coaching session, getting the desired outcome pinned down will increase the chances of success many times over.

 

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31 May 2017

Experience is the deepest learning

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I'm just back from our annual family half-term camping trip to Wooler in Northumberland. Every year for the last five years we've stayed at the same campsite and walked the same two walks. And every year the kids have an amazing experience – climbing hills, playing in streams, riding their bikes without helmets (woo!) – all the stuff we're told modern kids never do anymore because they're stuck in front of a screen (they're getting their iPad retox upstairs as I type).

It struck me last night as I took the above photo of Mrs K and Charlie that these experiences will be the ones the kids will cherish when they're my age. We never forget times like those, do we?

If you want to engage anybody in anything, giving them an experience is probably the deepest emotional connection you can make. I was an armchair environmentalist until I witnessed ecological devastation in Arctic Russia (I could taste the acid rain). I've met industrialists who got the green bug during a duty of care visit to their waste contractor. My local Nestlé factory loaned electric cars to employees to lower their fear of new technology. All my employee engagement work involves getting people to work through the problems themselves, so they can experience their own workplace issues. You simply cannot beat the power of experience.

So, how will you give your colleagues a positive Sustainability experience they will never forget?

 

 

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26 May 2017

Sustainability Strategy and Engagement: two sides to the same coin

team meeting

I had a meeting with a potential new client this morning. They want a sustainability strategy, but most of the conversation revolved about engagement of internal stakeholders. That's because, without engagement, a strategy will sit on a shelf gathering dust.

If you have engagement and no strategy, you're limiting yourself to incremental improvements in sustainability performance. In fact I know organisations who have wasted their high levels of engagement because the lack of strategy meant they hit diminishing returns and employees started to lose patience with slowing progress.

While Terra Infirma's two main streams of consultancy work are strategy and engagement, in practice there is a massive overlap between them.

 

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22 May 2017

Sustainability Is Personal

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Yesterday we took the kids to the beach at St Mary's Island near Whitley Bay. We had lunch on the beach waiting for the tide to recede so we could cross the causeway to the Island itself. Inspired by the horrendous pictures of remote Henderson Island covered in plastic litter, I spent 15 minutes gathering all the plastic waste I could find – bottles, food trays, mastic caps and fishing line all featured prominently. I knew in my heart of hearts that this was inconsequential in the grand scale of things, but at least I was doing something.

I also came across the rotting carcass of a seal on the beach and mused on how nature goes about its waste management. Everything in that seal would be seen as food by another part of the eco-system.

We crossed to the island and watched the live seals basking, swimming and eating, along with a few eider ducks and oyster catchers. We stopped to talk to the wildlife rangers and mentioned the dead seal. They told us that it had got entangled in a packing strap as a youngster which eventually cut into its sides as it grew and led to its demise.

Suddenly the importance of my little beachcomb came home to me. Any one piece of plastic could represent a death sentence to some of our wonderful wildlife. By collecting a few dozen pieces, I could have made a difference.

But there is a wider conclusion. I help my clients get to grips with the Sustainability agenda, but the results are usually abstract to me. They tell me how they are doing against the targets I have help them set, and I help them tackle any glitches, but I rarely get to witness the actual difference in a tangible, visceral way. But my mini-litter pick made a visible difference – I could see the change.

"All politics is local" and "the personal is political" are two oft quoted maxims connecting big scale political concepts and the experience of the everyday. The same applies to Sustainability – you can talk all you like about the circular economy or zero carbon, but success will all come down to individual decision making by individuals and they will make decisions on their own experience rather than high-level slogans.

I moved from armchair activist to Sustainability professional when I witnessed ecological devastation in arctic Russia. I had to experience it personally to make the leap.

So, get personal!

 

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5 May 2017

Breaking out of the Sustainability Silo


This month's Ask Gareth answers a great question from 'Bill' (name has been changed) which many face – how do you put together a Sustainability Strategy in a vacuum? I explain three steps to breaking out of the Sustainability Silo and getting key decision makers involved.

Ask Gareth depends on a steady stream of killer sustainability/CSR questions, so please tell me what's bugging you about sustainability (click here) and I'll do my best to help.

You can see all previous editions of Ask Gareth here.

 

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26 April 2017

Beware the HiPPO

2560px-Hippo_mouth_opening

At a meeting this morning, someone used an acronym which I don't think I'd heard before: 'HiPPO' – the Highest Paid Person's Opinion. But I know exactly what it means – I once lost a client because I disagreed with the HiPPO in the room. I was right (naturally), but it didn't matter, the HiPPO prevailed, everybody else fell into line, and the next phase of my involvement in the project never materialised.

It's kind of like that ancient Chinese engineer who suggested the Great Wall of China wasn't being built the best way. The engineer was right (naturally), they adopted his idea, but they lopped off his head anyway for daring to go up against the Emperor. This kind of macho, rutting stag culture annoys the hell out of me, but when it's there, it's there and you have to deal with it.

Of course, the Green Jujitsu approach would have been to persuade the HiPPO that he had realised that there was a much better way of approaching the problem, rather than me, an outsider, dismantling his logic. But you can't win 'em all.

 

Photo © Jon Connell used under creative commons licence

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21 April 2017

A Cycle-logical Sustainability Opportunity

17972239_10100309071512778_8565556777937556897_oWhile most sensible people were tucking into their Easter Eggs last Sunday, I was braving (very) cold, wet and windy conditions up on the MoD's Otterburn firing ranges as part of the MoD Rocker cycle sportive (we went 106km horizontally, 1.9km upwards). The picture shows what I look like after climbing steadily for an hour then hitting a couple of brutal 17-22% ramps. It's not pretty!

I've been training quite hard for this and a tougher sportive (on paper) in 2 months time. Being self-employed I can go for a ride when it suits me, but it always surprises me quite how many other people I pass out on the road during office hours. We are clearly in a bike boom.

I spend quite a bit of my time promoting cycling as everyday commuting (rather than just for MAMILs like me), but a recent study by Evans Randall Investors of 61 offices in London found that there was a serious lack of facilities for cycling commuters. There was on average just one shower per 240 employees and fewer than one in five offices offering places for cycling commuters to store work clothes.

This seems to me like a golden opportunity for both quick wins and employee engagement. Whether simply providing decent cycle storage facilities, setting up a cycle club, or engaging with the local authority to improve cycle access on/off site, you can not only reduce your impact, but make the local environment better for everybody. Gotta love that!

 

Photo © Neil Bradley

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7 April 2017

Get Sustainability the right way 'round...

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I recently posted an article on LinkedIn which stated that responsibility for Sustainability and authority to act should be aligned. A below the line commenter agreed saying "Those with responsibility must be given authority."

Well, on reflection, it's the other way around. If you have highly empowered Sustainability champions overruling their bosses then you will get chaos – you are undermining the way the organisation works.

It's the existing decision makers who must be given responsibility. That's the proper embedding of Sustainability into the DNA of the organisation.

 

 

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5 April 2017

I'm not ageist, but...

Vmeldrew

Last week I had a very pleasant coffee and chat with a senior executive with a strong interest in Sustainability. He mentioned in passing that he found employees under the age of 40 tended to come with Sustainability pre-programmed into their outlook, those older than 50 tended to..., er, let's say need a bit more persuading. I've come across similar anecdotal evidence before, so, when I got back to the ranch, I did a bit of googling for some statistics on the subject.

The published evidence appears to back the anecdotes. Here's just one example of what I found, an interesting analysis of US voters by Gallup:

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That's quite a distinctive gap in attitudes – although if 30% of under 29s are not concerned about climate change, it's certainly not a case of 'job done'. But as key decision makers in larger organisations tend to be middle-aged, it is clear that, if roughly half of that age group are sceptical, our best engagement efforts are still required unlock progress.

The good news is that it should get easier!

 

 

 

 

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27 March 2017

Cycle helmets and Sustainability

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Another thought from last weekend's trip to Amsterdam with eldest child. I never used to wear a cycle helmet, but I got one when I bought my road bike last year, because I now ride faster and harder, and I need one to comply with sportive rules. I've started wearing it more often when out on my town bike too, partly our of habit, partly out of solidarity with the kids. So I rolled into Amsterdam with a lump of polystyrene on my head.

Of course, I stood out like a sore thumb. No-one wears a helmet in Amsterdam. No lycra or 'athleisure' wear either – just ordinary clothes (although there were a few MAMILs outside the city dressed exactly as we do here in the UK). And everybody rattles along at quite a pace on those clunky-looking 'Granny bikes' – certainly faster than the stately 10mph at which Harry and I were trundling.

I've never understood the bile which parts of the UK media and public throws at cyclists. Calls for us to pay the mythical 'road tax', mandatory cycle helmets, insurance, registration plates. I can't believe that so many people are so resentful that they aren't allowed to drive a tonne and a half of pollution-spewing metal at 70mph without a few restrictions, that they think those who choose to push 10kg of alloy, emissions-free, at 12mph should somehow shoulder the same burden.

We will hit a tipping point of course. In the Netherlands almost every driver also rides a bike, so bike-bile doesn't occur. (Well, it kind of does, as tourists who don't know what they're doing seems to wind up the locals – see pic). But I've found the same in organisations. Once a critical mass of people are involved in Sustainability, it becomes 'the new normal' and the resistance fades. But the key to getting that critical mass is to make the price of entry as low as possible – no mandatory cycle helmets, literally or metaphorically.

 

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24 March 2017

Keeping the passion in Sustainability after the honeymoon


This month's Ask Gareth answers a great question from Dan – how do you keep Sustainability running after the honeymoon. My basic answer is that it is too late to consider it then and I suggest three ways you can design your Sustainability programme to be self sustaining.

Ask Gareth depends on a steady stream of killer sustainability/CSR questions, so please tell me what's bugging you about sustainability (click here) and I'll do my best to help.

You can see all previous editions of Ask Gareth here.

Seven steps to a Sustainability StrategyAnd don't forget, there's much more of this advice in our new white paper Seven Steps to a Successful Sustainability Strategy. We're getting some great feedback on this guide, so make sure you check it out!

 

 

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22 March 2017

When you should sweat the little stuff on Sustainability

Great Dane HARLEQUIN and a chihuahua

 

Regular readers will know I'm a great proponent of the 80:20 Rule in Sustainability – I wrote a book about it (see below). The 80:20 Rule says that you should target the relatively small number of actions which deliver the vast majority of change.

At the Corporate Sustainability Mastermind Group earlier this month, we discussed the application and limitations of the 80:20 approach. These are the times you should worry about the 'little stuff':

  • Engaging employees: switching stuff off and waste minimisation generally won't take you that far down your path to zero carbon, but people easily understand it, so you can use these quick wins as an 'entry drug' to get your colleagues hooked on Sustainability before moving on to the hard stuff.
  • Avoiding cynicism: for the same reason, laypeople will get more upset about disposable coffee cups than the use of a persistent organic pollutant. So you need to make sure you are seen to be tackling those iconic issues even while you're doing the big stuff that no-one will ever notice.
  • Continual improvement: If you have a zero carbon or zero waste target, you've still got to do the 20% of results as well as the 80%. So while you should prioritise the critical 20% of actions, it's worth keeping the other stuff tapping along (maybe combined with the engagement above).

But, and this is a big but, these exceptions should never overwhelm the rule. When push comes to shove, if you need to make a tough choice, go for the one which will deliver the biggest results.

 

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13 March 2017

Cutting Corners: Making Sustainability the easy option

paths

On Saturday I was at a workshop looking at improving the experience of pedestrians and cyclists in inner-city neighbourhoods in our city. One of the guest speakers brilliantly summed up why that horrible 1980s/90s street design style which corralled pedestrians into convoluted, fenced routes to guide them away from busy roads didn't work:

"We're natural Pythagoreans. We'll never walk around a right angle if we can see a hypotenuse."

One of my principles of embedding Sustainability into organisations is to make the sustainable option the easiest route. That means removing barriers to that hypotenuse and making the unsustainable option(s) the 'right angled' route(s).

This can be physical (like putting cycle parking by the front door) or it can be bureaucratic (making it more difficult to book flights than trains), but I have seen time and time again that it works.

 

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13 February 2017

The one thing you must do in your Sustainability communications

Angry manager

My big theme this year is 'Sustainability conversations', and one thing that sets 'conversation' apart from 'communication' is you've got to listen as well as talk.

If you actively listen to those you are trying to communicate with, you will find the following benefits:

1. Your audience will trust what you are trying to say if you show that you care about what they think;

2. You will be able to respond to your audience's hopes, fears and uncertainties and the audience will get a deeper understanding as a result;

3. If the audience feels it is 'in the loop', individuals are more likely to embrace new ways of working;

4. You will learn how to adjust your language, tone and imagery to appeal to your wider audience (I don't guess what the culture is like when I'm using Green Jujitsu, I tend to ask them);

5. You will discover the barriers your audience see to more sustainable behaviour and be able to remove them.

The last one is not to be underestimated – some of my biggest 'wins' with clients have come from listening to what frontline employees say. Fixing such problems is often at low or no cost and tilts the playing field permanently towards more sustainable behaviour for all.

As the old saying goes, you've got two ears and one mouth and you should use them proportionately!

 

 

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13 January 2017

How to start a Sustainability conversation

Upset woman speaking to her therapist while she is taking notes

As I've said before, our big theme in 2017 is Sustainability Conversations as this is where we believe breakthroughs lie. But the critical question is how do you get the right people interested in having that conversation in the first place? The answer lies in our old friend, Green Jujitsu.

Green Jujitsu is the art of framing Sustainability in terms which each audience will find irresistible. That means finding the overlap between Sustainability and that person's/those people's perspective on life. So for an Technical Director talk technical solutions, for a CFO talk £/$/Euros, for a CEO talk competition.

Green Jujitsu Venn

In practice this means the following:

  • Engineering an opportunity to start a discussion on their terms ("Can you help me with something?");
  • Using their language, imagery and idioms, not impenetrable Sustainability jargon;
  • Put the ball in their court by asking killer questions (eg "our competitors have just launched a non-toxic version of our product, how should we respond?");
  • Listen to their responses and encourage them to keep trains of thought going by asking follow up questions (this is essentially how I do my client coaching and it is very powerful).
  • Summarising conclusions and next steps at the end of the conversation.

Key to all this is realising that Sustainability success will not be so much about how well you do your job as how well you can get other people to do their job. Let them take credit for success even if you've had to drag them kicking and screaming to that point.

We'll be discussing sustainability conversations and green jujitsu in more detail on our webinar on 18th January - more details here.

 

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29 December 2016

2016 at Terra Infirma Towers

If 2016 was a tumultuous one in world affairs – Brexit, Trump, Syria, all your childhood icons dying – it was a relatively calm one here at Terra Infirma Towers. It was a year of solid delivery rather than breakthrough and, possibly related, for me personally, spending a lot of time in physio to try (semi-successfully) to get the little finger I dislocated at the start of January working again. Many of my blog posts in 2016 were written in the coffee shop of the Royal Victoria Infirmary here in Newcastle (a client of ours, so I wrote it off as background research!).

From a work point of view, we delivered on several major projects started in 2015. Two of these, a research project on employee engagement for a major sustainability leader, and a sustainability strategy for NHSBT, will become publicly available next year. I intend to delve quite deeply into those for your benefit when they are launched as some of the content and lessons are really cool, if I may say so myself. A notable new client was Durham University, who we helped to embed sustainability into its mainstream engineering degree syllabus – a real passion of mine.

The Northern England Corporate Sustainability Mastermind Group (CoSM) continued delivering top value for its members. What I really like is when I see conclusions from CoSM shaping the sustainability programmes of members in practice. The Group will motor on in 2017 and we're looking to put together a Southern branch.

I put a lot of work updating our Green Academy webinar programme this year and we had some  great new companies signing up. If you want to try it out for free, our 2017 taster session is on 18 January.

So that just leaves me to thank all our clients, partners, associates, friends and family for their support in 2016 – and looking forward to 2017 and whatever it may hold!

 

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