Gareth's Blog

Recent Posts

Archives

Archives

goals Archives - Terra Infirma


Browse All

1 March 2017

Build the Sustainability Strategy that works for you

structure

Sometimes I just can't help myself challenging what I see as inadvertently dangerous statements on Sustainability. One tweet I saw yesterday was about how little business understands the Sustainable Development Goals (SDGs) and that this was a Bad Thing. My view is that the 17 SDGs and their multifarious subgoals do not provide a suitable structure for corporate sustainability. So I couldn't resist weighing in.

What problem have I got with the SDGs? It's the same with trying to adopt, say, the ten One Planet Living principles. There's nothing wrong with OPL, but can you recite all ten principles without looking? I bet no-one can recite the 17 SDGs without hesitating. Are all 10OPLs/17SDGs priorities for every business? After all, these frameworks are designed to be universal, and, if you prioritise everything, you prioritise nothing.

Imagine Google trying to come up with a statement on land use. Yes, they could plant a few extra shrubs to attract butterflies at the Googleplex, but I'd rather see them focus efforts on their carbon footprint (which they do) as that will make most difference – and be most meaningful to employees and other stakeholders. Leave land use to the food, fibre and forestry industries.

There's a deeper reason why you shouldn't try to adopt someone else's framework wholesale – the concept of 'Not Invented Here'. You will never, ever get as much buy-in for an imported off-the-shelf system than you do for one which has been created by those charged with delivering on it. A inclusive process of creating the strategy and setting the goals can be used to help create the culture required to deliver them (one of the reasons why we base our strategy development process around workshops for key decision makers).

Strategy + culture = success.

Take one of my clients, Interface. When founder Ray Anderson created Mission Zero, the overall target was a zero footprint by 2020. They break this down to 7 goals which are appropriate for the business – which is good as 7 is roughly the limit to the number of things you can easily remember. They call these the seven faces of Mount Sustainability, all of which have to be climbed. My pedantic side says "but you only need to climb one face of a mountain...", but that quibble doesn't matter – Interface created the analogy, they own it, and it works for them, big time. That's what matters.

So, use the SDGs, One Planet Living or whatever as a checklist to pick and choose from, but build the strategy that works for you and your colleagues, not something off the shelf.

Don't forget to download our new white paper: Seven Steps to a Successful Sustainability Strategy

 

 

Tags: , , , ,

Posted by Gareth Kane no responses

25 July 2014

Prioritise everything and you prioritise nothing...

go green

The UN has just released its Sustainable Development Goals (SDGs) - when I saw there were 17 of them, my immediate thought was "how do you prioritise any of that?" Then I saw each goal was broken down into about 5-8 sub objectives and you end up with  somewhere in the the region of 150 objectives. Where to start? Can anybody actually recite all 17 off the top of their heads?

By comparison, the Millennium Development Goals (MDGs) for 2015 numbered just eight with fewer sub-objectives. Just having glanced at them, I can remember a couple as I'm not overwhelmed with detail.

When I'm developing sustainability strategies with my clients (note: with, not for) I usually recommend 5-7 top level goals as we can get our heads around that number - and remember them. It is always better to make breakthrough progress on the 5 biggest issues than incremental progress on 100.

 

Tags: , ,

Posted by Gareth Kane no responses

Free monthly bulletin:

Learn how to help your business go green from the comfort of your desk..

View events

By Gareth Kane

Everything you need to know to integrate sustainability into the DNA of your business.

Submit button

By Gareth Kane

A highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.

Submit button

By Gareth Kane

The smart way to engage effectively with employees

View events