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9 November 2011

Going Loopy: Mindsets for a Sustainable Economy

One of the things that really impressed me with Dame Ellen MacArthur last Friday (other than the solo around the world sailing stuff) was, despite coming to the topic of sustainability relatively recently, she grasped the fact that the circular, closed loop economy is a much better sustainability model than eco-efficiency. Many so-called experts don't get this.

Nature is inefficient by our standards – how many sycamore seeds are released for every new sycamore tree? – yet it is sustainable. Materials and nutrients travel in solar powered loops and nothing gets poisoned on a grand scale. Efficiency, at best, slows the unsustainability problem down, but doesn't solve it.

In chapters 6 and 7 of The Green Executive, I describe what I call the eco-system model of sustainability and how it can be applied to industry at a macro level. The eco-system model requires all energy to be from renewable sources, all materials to be recovered for re-use in continuous loops and nothing gets poisoned. This model needs to permeate all operations, the supply chain and products/services.

Impossible, you cry, you can't recycle 'X'! Well don't use 'X' then. Or find a different way of doing using 'X' where it can be recovered and reused. Likewise, toxic materials should simply be designed out.

Taking the eco-system model a step further, we can look to nature to inspire design solutions - aka biomimcry. Some of my favourite examples in the Green Executive are from the world of biomimcry:

  • InterfaceFLOR use adhesive pads which emulate the feet of geckos to stick without glue;
  • The US Navy has developed an anti-fouling paint which emulates sharkskin - you don't see limpits on a shark - rather than trying to poison such unwanted passengers;
  • Industrial symbiosis where all waste becomes 'food' for another company.

These examples show the need for a change in mindset. The anti-fouling example required a radical rethink of the problem. If you take the eco-efficiency mindset, you will try to trade off the loss in efficiency in moving the ship from the fouling against the impact of toxic anti-fouling paint and will inevitably end up with a messy compromise. The eco-system model says "you can't use poisons at all", so you have to find another way of tackling the problem - hence the innovation. Similarly the eco-efficiency mindset says "recycle only if it saves energy/resources" whereas the eco-system mindset says "close the loop - make it work".

I've said it before and I'll say it again - sustainability is all in the mind. And, as Einstein is said to have said:

"The significant problems we have cannot be solved at the same level of thinking with which we created them."

The eco-system model requires a different mindset. So are you going to go loopy?

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21 October 2011

Waste Is A Verb, Not A Noun

Here's the latest in my Green Business Confidential podcast series. It's called "Waste is a verb, not a noun" and it is all about the effect of the word 'waste' on us psychologically - but don't worry, I don't get too metaphysical on you all.

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GBC10 Waste Is A Verb, Not A Noun

You can get the whole podcast series here or subscribe on iTunes.

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26 August 2011

Michael Pawlyn on Biomimicry

I really like this TED talk by Michael Pawlyn - it's about the application of biomimicry principles to architecture, waste management and food systems. I love the scale of the ambition and the smart thinking - definitiely worth checking out.

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16 March 2011

Forestry, waste wood and business

Yesterday I ran a workshop on waste wood business opportunities for the National Industrial Symbiosis Programme's North East team. Industrial symbiosis is the concept of 'waste' from companies becoming the raw material feeds for other industrial process as a rule rather than as an exception.

Despite thick fog and a difficult to reach, if plush, location - Slaley Hall on the edge of the North Penines - we had a great turnout and a real buzz. Business cards were being exchanged left, right and centre as we went through the brainstorming process. When I say brainstorming, we did it properly - no Powerpoint at all. We used the mind map above, printed onto huge A0 sheets, colour coded Post-Its, and a simple system of ID codes to track who was offering or wanted what. I've included the map above as the recycling PESTLE analysis I created for an event last summer has been very popular with readers and Googlers. Click on it for a bigger version.

The wider wood project has been very interesting. We were originally inspired to look at wood by some examples of industrial symbiosis in the Finnish forest industry, but to be honest, when we compared those examples and what's going on in North East England carefully, there wasn't much of a difference. What difference there is is shrinking fast as economics is closing the loops of waste from the virgin wood industry - bark, sawdust, offcuts etc - so we've shifted emphasis to post-user wood. This situation was confirmed visually during the workshop as there were lots of Post-Its on the right of the mindmap, and precious few on the left.

Big issues on the right hand side are persuading waste producers not to landfill waste, the tension between waste wood as fuel and waste wood as a raw material (and Govt subsidies for the former) and sometimes contradictory legislation. Having said that, the sector seems to be booming - and the local players certainly have more to go on after the workshop.

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15 October 2010

You need friends

If you believe the version of business as portrayed by The Apprentice, then it's an every-man-for-himself, dog-eat-dog, devil-take-the-hindmost kind of world. Which is largely nonsense, as all of us in the real world know (well, most of us...). Business is about relationships and successful business is about trusted relationships, partnerships and collaboration. This is as true in the green business world as anywhere else, and there are many examples of where working with others has delivered mutual benefits:

  • Businesses working together, often through trade bodies, to develop voluntary agreements such as the UK's Courthald agreement between supermarkets and the food industry to reduce packaging;
  • Businesses getting together through formal and informal networks to exchange best practice, experience and mutual support;
  • Businesses working together to generate sufficient demand to bring sustainable technologies to market. The PostEurop consortium believe they have brought forward the production of hydrogen vehicles by a decade in this way;
  • Businesses working together to use each other's waste as a raw material such as in the industrial symbiosis cluster in Kalundborg, Denmark;
  • Businesses working with environmental pressure groups to develop solutions to environmental problems such as WWF and Coca-Cola working together on watershed management;
  • Businesses putting together 'dream teams' of trusted advisors who will challenge them to really deliver.

As always the flip side is true too. If associating with the 'right' people is an opportunity, not cutting ties with the 'wrong' people is a liability. When Apple and Pepsi left the US Chamber of Commerce over the latter's stance on climate change legislation, they sent a clear message out to the whole world.

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18 August 2010

The End of Recycling

I love my compost heap. I should say 'heaps' as I effectively have five - a two bay main heap, a plastic drum for food waste, a wormery and a dumpy bag for leaf mould. And three more at the allotment... but anyway, I turned the first full bay in the main heap the other week and marvelled as the hedge-clippings, grass cuttings, weeds and, ahem, 'nitrogen rich liquid' I had put in over the last year had been transformed to lovely, sweet smelling brown humus.

Of course this doesn't happen by magic - a whole eco-system of microfauna eats the different components and the compost I am so proud of is basically their waste. So they're using our waste, we're using their waste and the cycle continues.

So, from a philosophical point of view, which of these two processes is "recycling"? Both ecologists and economists like to construct rigid hierarchies where material and energy move from "primary" producers/industries up to top consumers. But in ecology these "top consumers" produce food for other organisms through their dung and eventually become food themselves. So in reality we end up with a messy 'food web' where there is no concept of 'waste'.

I believe that if we want to move to a sustainable society - ie one which mimics the natural cycles of nature - we have to get away from the concept of "recycling materials" as opposed to "cycling resources". We would then have a 'resource web' just like the 'food web' in nature (check out Kalundborg in Denmark). We hear endless calls to treat waste as a resource, but to really do that we have to stop thinking of it as waste in the first place, hence my aphorism "waste is a verb, not a noun.". If resources are no longer deemed waste then why do we want the "re-" in recycle or reuse?

So maybe it is time to say goodbye to "recycling".

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7 January 2009

Waste or food?

Over the holidays I've been reading David Archer's excellent book Tyne and Tide: A Celebration of the River Tyne about the legendary river which flows about a mile south of where I'm sitting.

However the following statement on river pollution made me stop and think:

"The generation of waste products is an attribute of all living creatures, and human beings are no exception. Most of the products decompose naturally in the environment and do not cause detriment to other organisms sharing their living space."

This encapsulates our short-sighted attitude to 'waste'. Contrary to popular opinion, organic wastes do not decompose in the environment, rather they are eaten. Horse manure is manna from heaven if you are a dung fly or one of many species of fungi or bacteria. That is their food source just as a shiny apple on a tree is food for humans. We're not immune from eating 'waste' products either, there are over 700 species of bacteria in our gut which metabolise various food elements, including some essential vitamins. Metabolise = eat and excrete! So rather than natural 'waste' materials not causing "detriment to other organisms", they are actually nourishing many of those organisms and form part of a continual cycle of nutrients.

So why am I being this pedantic so early in the New Year? Well we've got to start thinking about the materials in our economy in the same way. McDonogh and Braungart call these 'technical nutrients' to draw a comparison with 'biological nutrients'. If we start to think of a continual cycle of materials in the economy, and design materials and processes so the by-products of one process are always nourishing other processes in the system, then we are a long way towards sustainability.

Sound fanciful? Then check out the industrial symbiosis at Kalundborg.

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8 February 2008

Avoid Eco-clichés!

Before Christmas I mentioned  that I hated the 'hands cupping a sapling' image used by so many green businesses. Then I admitted our corporate Christmas cards featured a polar bear rolling in the snow (v. cute - drop me a line and I'll send you one next year). Well, Getty Images has done some research that suggests these eco-clichés are a turn off to the average punter.

This is a perennial problem for promoting green businesses - what images manage to use to communicate their ethos and values without the sappiness of the clichés. For the Terra Infirma masthead, we went for a picture of Kalundborg, the home of industrial symbiosis because a. we work with industry, b. Kalundborg is an exemplar of the type of solution we present to clients (waste is a resource), and c. we had a picture of Kalundborg. Of course few people recognise the picture and its significance and one reader described it as 'dark satanic mills'. Ho hum. I'll keep looking.

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3 December 2007

Why don't we do district heating in the UK?

I was giving a presentation on Sustainable Construction on Friday to a group of Local Authority energy managers. I mentioned Kalundborg in Denmark where the entire town is heated using 'waste' heat from the local coal fired power station. From the conversation afterwards it turned out that many towns in the North East of England used to have district heating, but that most had be ripped out, not because of cost or performance, but because people just preferred to have their own central heating system. This is a real shame as the heat lost from our electricity generation almost exactly matches the heat demand from domestic homes, which in turn is responsible for a whopping 28% of the country's carbon footprint.

This prejudice seems to be continuing. I've just been commissioned to do a scoping study for using waste heat, but the client has specified that I exclude domestic developments because they've drawn a complete blank so far. Only in Southampton does a district heating system using a combination of geothermal energy and combined heat and power seem to have taken off in recent years.

I can only assume the prejudice is based on security of supply. But, hold on, in my house there's only one gas connection and combi boiler - if that goes down we're cold. In district heating systems there's a back-up boiler, and if that fails, we'd no worse off than with the gas. Plus hot water arriving in our house would always be safer than gas. Given the opportunity, I'd sign up in a flash!

So why don't we do district heating?

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3 October 2007

Environment Agency will require Resource Efficiency data from IPPC sites

The ENDS Report is, well, reporting that the Environment Agency in England and Wales is planning to make the reporting of Resource Efficiency data mandatory as part of Integrated Pollution Prevention and Control (IPPC) reporting. Only a lack of funds is stopping them doing it sooner.

Resource efficiency* is about getting the most out of every unit of physical input (eg materials, energy, water) into a system. Car fuel consumption in miles per gallon is an everyday example of a resource efficiency measure - miles travelled (output) for every unit of input (gallon of fuel).

The UK Government is extremely keen on resource efficiency as it is very business friendly - increased efficiency will lead to a reduction in operating costs. They have created the Business Resource Efficiency and Waste (BREW) fund which recycles money from landfill tax into schemes that improve the resource efficiency of, well you guessed it, UK business. The schemes include Envirowise (waste minimisation), the Carbon Trust (energy efficiency), WRAP (recycling) and the National Industrial Symbiosis Programme - NISP (industrial symbiosis). The model is quite neat - industry pays for its sins (landfill) and gets 'free' advice on how to stop sinning as a result.

However, there are concerns about how far Resource Efficiency can take us towards sustainability. The high targets required (a Factor 10 improvement over 1990 is the best guess) are extremely challenging on technical grounds, and then there's the dreaded 'rebound effect' which I will discuss at a later date. In the meantime, with it being flavour of the month, British business had better get its head around resource efficiency PDQ and the organisations above are a pretty good place to start.

* Resource efficiency is also known as eco-efficiency

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14 September 2007

Biomimicry by Janine Benyus

Another TED video for a Friday (click here to watch).

Janine Benyus gives a stirring overview of her work on Biomimicry - the art of nature-inspired technical solutions. Nature tends to work at ambient temperature, atmospheric pressure and without highly toxic materials, so there are some massive environmental gains to be made if we can copy natural processes.

In her excellent book, Biomimicry, Benyus extends the natural metaphor to larger industrial systems which leads us to our old friend Industrial Symbiosis.

Note: make sure you watch until the end as there is a false ending before she is given extra time to finish her talk.

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31 August 2007

So just what is waste?

The home page on the Terra Infirma website proclaims "waste is a verb, not a noun". This was a little catchphrase I dreamt up while facilitating Industrial Symbiosis brainstorming sessions. My intention was to get across the idea that most waste has an intrinsic value, but that we choose to waste it.

Unfortunately, out in the real world where environmental legislation applies, this is not the case. Legally, 'waste' is anything a company 'discards or intends to discard'. Once it is designated 'waste', it will not stop being waste until it becomes part of a new product (but not an intermediate). This means that if you make plastic products and you want to buy some clean, pelletised recycled plastic to use as a raw material, you will need a waste management licence.

Even the builders of the 'Brighton Earthship' building, made out of scrap tyres rammed with earth, had to get special permission from the Environment Agency, otherwise the building would be an illegal landfill...

The huge barrier that this puts in the way of recycling has been recognised. The Waste Protocols Project (WPP), run jointly by the Environment Agency and the Waste and Resources Action Programme (WRAP), is developing standards for recovered product. If material meets the standard then it will no longer be waste and can be traded without further restriction.

In my opinion this process needs urgent accelerating if we are genuine about treating waste as a resource.

5pm Update: I've just heard via edie that Blast Furnace Slag (BFS) will no longer will classed as a waste but a by product. Three million tonnes of this material is produced annually in the UK and it can be used in all sorts of construction products. Very good news indeed.

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18 June 2007

Kalundborg, Denmark

A couple of months ago somebody gently criticised the choice of picture in the banner on the Terra Infirma website - saying that these 'dark satanic mills' were the wrong message for our company. But we've stuck with them as these aren't just any dark satanic mills, these dark satanic mills are in Kalundborg, Denmark and they aren't nearly as dark or satanic as you might expect.


Kalundborg is a sleepy little port of 20 000 people on the western coast of the Danish island of Zealand, famous for its remarkable five towered red brick medieval church which looms over the cobbled streets and red and yellow rendered houses of the old town. According to the tourist guides, that is pretty much all the town has to offer. But down at the waters' edge the view is dominated by two monolithic blocks of a huge coal fired power station across the fjord. Just to the left and beyond the older block of this plant, the flickering flames of two flare stacks mark the location of an oil refinery. Further left again is one of the world's biggest pharmaceutical plants. It is the story of these three industrial complexes, a number of smaller plants, the town itself, and their unique symbiotic relationship that brings environmentalists on pilgrimages from all over the world. Our party was predominantly from UK academia, but two Koreans had flown halfway around the world to hear the story of the Kalundborg Industrial Symbiosis.

In a meeting room in the swish Youth Hostel where we were staying, Noel Brings Jacobsen, CEO of the Kalundborg Symbiosis Institute, told us how it all began. In the sixties, the Government decided to attract some big dirty industries to Kalundborg as it had become an unemployment blackspot. Planning regulations were relaxed and land was provided practically free of charge. The only problem being that there was no source of fresh water needed for all three plants except for Lake Tisso, over 25km away. So the plant managers worked together to cascade wastewater from one process to another, starting where it had to be cleanest and working its way down through the less fussy processes, and recycling it wherever possible. The power station produced an excess of steam so it was piped the short distance to the other plants and then around the fjord to the town where it heats all the buildings. More companies turned up to take advantage of other opportunities: a plasterboard company which takes the gypsum from the pollution control to build into its products and a fish farm which uses (and cools) some of the warm wastewater.

On Earth Day 1989 a number of students were asked to study the environmental impact of the town's industries and they started to trace these connections. Using a pinboard and coloured string, they presented the findings to the companies' management teams. The industrialists hadn't realised just how integrated and interdependent their plants had become, so they set up a small Institute to co-ordinate the relationships and started investing heavily in further synergies. Links have come and gone, but with the habit ingrained and the benefits proven, the infrastructure has simply been adapted to exploit new opportunities.

Noel took us around the plants, showing us the relatively minor adjustments required to make the processes compatible. The steam and water pipes run alongside each road, painted green and surrounded by vegetation. On top of the power station we got to see just how close the plants are physically, looking almost vertically down on the fish farm below. At the pharma plant, Claus the public relations/security man showed us the fertiliser product made from the process substrate. It is trademarked, but given away free to local farmers. If the company had to pay for disposal to landfill, the plant would go bust and 2700 local people would be on the dole.

Of course this is not eco-nirvana, explained Noel. The power plant burns coal, the oil refinery provides fuel for planes, trains and automobiles, and fish farming is rarely seen as 'green'. But, given these processes are a fact of modern life, the environmental impacts have been minimised. Almost every last scrap of energy and water is used and waste arisings minimised. None of the individual links are unique to Kalundborg, in fact most are found somewhere in the UK with the notable exception of large scale district heating. It is simply that nowhere else in the world can you find such a compact example of the benefits of Industrial Symbiosis.

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