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11 May 2018

Reasons to be Cheerful part 514

Well, the good news just keeps coming. Zero carbon aluminium smelting, coal-free-energy days, too much solar energy in the summer (so how do we store it?), plastic-eating enzymes, a reduction in plastic bags littering beaches, more proposed bans on single-use plastic items... What's really interesting here in the UK is that we have near-universal political backing for these moves, and in plastic litter even the notoriously reactionary Daily Mail has found an eco-cause to champion.

As Sustainability practitioners we need to capitalise on this enthusiasm and momentum, not play the doom-monger. Yes, it's not enough, but it is accelerating faster than anyone expected. We need to press harder on the pedal, not reach for the handbrake of helplessness.

 

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7 May 2018

Sustainability Lessons from 14 years in Local Government

Regular readers may have noticed that my output here and on social media has been somewhat patchy over the last few weeks, That's because I was engaged in a tough Council re-election battle, one which I ultimately lost by 12 votes out of 2000 or so cast.

Obviously I'm disappointed, but I'm very proud of my 14 years' stint on Newcastle City Council, particularly on the Sustainability front – I spent 7 years as deputy Cabinet member for Environment & Sustainability when my party ran the Council, then 7 years as opposition spokesperson. Not to put too fine a point on it, and modesty aside, during the first seven years, Sustainability performance improved rapidly peaking with being designated the UK's Most Sustainable City two years running by Forum for the Future (2009 & 2010). When we lost control in 2011, things went into marked decline.

So here's a quick reflection on the lessons that I learnt over those years (many have appeared here before, often lightly disguised!):

  • Leadership is everything – when we took control in 2004, we set two big aspirational targets: zero waste and carbon neutral. Cllr Wendy Taylor, the Cabinet member 2004-2011, showed immense grit and determination to get a massive bureaucracy to take those goals seriously. The incoming administration in 2011 dropped those goals and deleted the cabinet member post, spreading responsibility around a variety of roles and claiming a 'green thread' ran through everything. The weakness of the latter approach has been proven by falling recycling rates and stalled carbon reduction programmes.
  • Commitment = stretch targets. Those two goals drove everything we did and made it clear to the whole organisation, whether officers or councillors, that we were serious about doing things differently. Hitting the targets is not the point: we didn't get close to zero waste, but driving recycling rates from 8% to 43% wouldn't have happened with an incremental approach – as demonstrated by recycling declining to 38% once the target was removed.
  • You've got to make Sustainability easy: one of the controversial things we did was to replace a segregated recycling collection involving a open crate, to a semi-co-mingled system involving a wheelie bin. Green activists screamed sell-out, but the recycling rate went up from 25% to 38% overnight. We made it easy and convenient for busy individuals to recycle and they did so.
  • Experience works: One area our administration was slow on was promoting cycling. So I challenged a group of senior officers and councillors to cycle from the Civic Centre to Newcastle Central Station at the far side of our compact city centre. I can still hear the cry of alarm from one of my colleagues as we ventured across 4 lanes of heavy traffic. From this traumatic experience, a revamped, ambitious cycle strategy was born (our party drafted it, but it came into force under the current administration who to their credit are implementing it).
  • People love winning: when I was first told we had won the Most Sustainable City accolade, my first thought was "how bad are all the rest?" and the second was "oh no, everybody will think we've finished when we've only just got started" but I was wrong – winning first time galvanised officers, fellow Councillors and partners (success has many parents etc) and drove us further and faster (our lead in the Forum for the Future ratings increased over the following year).
  • Activism is doing, not protesting: I've had a few wins in Opposition, however I've learnt you can protest all you like, but if those in power won't listen, you can rarely achieve anything. This is why I eschew protest for action no matter how small, grind my teeth when activist-journalists get lauded more than people at the coalface, and why I recommend my clients (and everybody else) work to align responsibility with authority.

So now I have just the one job, I will be able to focus full time on implementing these lessons in Terra Infirma's clients!

 

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26 April 2018

Eyes on the (Sustainability) Prize

There's a new, if rather clunky, phrase going around the political commentariat at the minute - 'tribal epistemology'. Coined by US journalist David Roberts, the concept is confirmation bias writ large where the validity of any statement, whether it's blindingly obviously based on measurable facts or the craziest conspiracy theory, is determined by whether or not it suits the tribe you are part of. Tribal epistemology often renders rational debate redundant and often takes us deep into tin foil hat territory.

The climate 'debate' has long been defined by this phenomenon. The climate change denial movement believes that climate change is a cover for dangerous socialism, many of its leading lights noting that the science emerged into the public sphere at about the time of the fall of the Berlin Wall. QED. There is even a far-left denial clique who believe that climate change was invented by Margaret Thatcher to destroy the UK's coal miner unions. Both views, of course, require a massive, highly-disciplined conspiracy by the scientific community sustained over decades, which is hilarious if you've ever spent time in a University faculty tea room.

Feeding the paranoia of the reds-under-the-climate-bed deniers of course are the various people who claim that we cannot cure the climate problem under the capitalist/free-market system and that only socialism is the answer. This makes me smile as my inspiration to dedicate my life to Sustainability was witnessing ecological devastation in Russia wreaked by Soviet-era industry.

As I wrote last month, those of us who cling to enlightenment values of rational debate shouldn't feel we have to beat the tribal loons into submission – because we won't win arguments with people who have invested so much personally in irrational concepts. The most dangerous belief in Sustainability is that we have to get everybody on board. We don't, we just have to do Sustainability.

This time last year, the UK had its first coal-free day since the industrial revolution. This week we had three days straight with no coal-fired power. The Sustainability revolution is happening, tribal epistemology or no tribal epistemology. Let's make it go faster.

 

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19 March 2018

Sustainability in an age of unreason

© istockphoto.com

I was very taken with Nick Cohen's column in yesterday's Observer bemoaning the rise of conspiracy-theory-driven, narrowly nationalist, identity politics around the globe. Cohen rightly singles out climate science as one area where the denialist fringe now has a seat at certain top tables against all rational argument.

Those of us who cling to a credo of liberal, rationalist enlightenment values seem stuck with an unenviable choice: hunker down until the cycle swings back as it has always done, or fight back, slaying the beast of gut instinct with the sword of logic and evidence. The problem with the first is that many of our environmental challenges require change now; the problem with the second is that human psychology is set to favour emotion over logic.

There is of course a third way, if we can liberate that phrase from its association with venal political chameleons of the 1990s. Despite all the noise of Trump, Putin, Modi, Xi et al, the world is still largely moving in the right direction – the Paris Agreement still stands, carbon emissions are stalling, and clean technology is hitting new records on a monthly basis. Instead of throwing our hands in the air, we have to find clever ways of keeping that momentum building.

My Green Jujitsu approach to behaviour change is based on one fundamental principle: everybody is an environmentalist deep down, you just have to find the right button to press.

Take the Daily Mail – it may be a nest of climate change deniers and cyclephobes, but they are also leading the populist battle against plastic pollution in the oceans. Instead of deriding their inconsistency, we should be leveraging that message to the public to get real change happening. More recycling = less plastic in the oceans + fewer carbon emissions. If we have to focus on the former rather than the latter, then so be it.

Now more than ever we have to fight smart rather than fight hard.

Join us next week for our annual Green Jujitsu webinar – full details here.

 

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19 January 2018

Is the circular economy at a tipping point?

As I look out over the white-coated river valley I live in, 'snowballing' is a very appropriate analogy for the revolution going on in public discourse over waste and plastic waste in particular. Bloomberg journo Jess Shankleman sums up nicely how that snowball is fast gathering momentum:

When you're making a snowman, that little snowball you start rolling round takes for ever to start to grow, but then suddenly it takes on snow at an ever faster rate and it's up to your waist. This kind of exponential growth happened with renewables largely for financial reasons – as demand increased, prices fell, fuelling further demand. Suddenly, from a tiny fraction of the UK's electricity supply, renewables are delivering huge chunks of our power.

Waste is quite a bit more complex than energy given the eco-system of players from product producers to retailers to consumers to collectors to reprocessors, and this complexity presents many more barriers to change. But you just have to read the newspapers – from across the political spectrum – to see the consensus that change must come.

Among politics geeks, this is called the 'Overton window' – the stuff you can freely debate in public without appearing like a crank. The window has shifted decisively towards the circular economy since the days when then Deputy PM Nick Clegg had to fight to bring in the plastic bag tax – the fist-sized snowball that started this all off. I have no doubt that the current Government sees plastic waste as a rare opportunity for good news amongst their many other struggles, but they seem serious about mining that seam of political goodwill, and I'm certainly not going to criticise them for it.

And, as Jess says, it's amazing what a little bit of proactive leadership can do.

 

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12 January 2018

Lessons from 'The War On Plastic'

So, the big news this week is that PM Theresa May has listened to me and announced a 'war on plastic waste' at the launch of the long awaited 25 year Environment Plan. Like most commentators my opinion is the plan contains all the right subjects and targets but is light on the actions required now to get us on to the right trajectory.

Here are some wider thoughts about what we can learn from the announcement:

  • Sustainability is now right at the top of the political agenda and that is a good thing, no matter who is in charge. The Government has finally woken up to the fact that the UK is doing rather well on the environment and by showing leadership they can do even better (and appeal to some of the young people who have deserted the Conservative party in droves - quite a carrot for more action).
  • Everybody is an environmentalist: the ocean plastics issue has united everybody from the deepest green to the climate-sceptics at the Daily Mail (right) and even those purveyors of nonsense, the Global Warming Policy Forum. If you want to engage people in Sustainability, be prepared to start the conversation on common ground, particularly with something very tangible (like the iconic picture of a seahorse carrying a cotton bud).
  • Blue Planet II is already one of the most significant TV programmes ever. Ignore the green snobs, if we want real change, we've got to get the message into the mainstream.
  • 25-years is too long for a plan: Even if you want to set distant aspirations, I usually recommend 10 years for Sustainability Strategies as this is long enough to make real change on the ground (e.g. capital investment) but not too distant for decision-makers to think it'll be for their successors to sort out.
  • Aspiration without action remains just that. If I was advising Mrs May and Mr Gove, I'd have insisted on a backcasting process to fill in the gaps between those goals and what needs to happen right now to get on the right trajectory. This is what I do with my clients and it works extremely well.

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10 January 2018

Getting the Sustainability Optics right

Yesterday, the Guardian published side-by-side pictures of UK Environment Secretary Michael Gove heading into Number 10 Downing Street last October with a disposable coffee cup and then yesterday with a reusable cup.

Why is this important? Well about the time of the first pic, Gove had just announced moves to tax single use coffee cups, so the image gave out a contradictory message. He's obviously learnt his lesson since, or a wise head bought him a very appropriate Christmas present.

I've long preached that Sustainability practitioners must get their heads out of the detail and look at the big picture. While that is true, we also have to be aware that the media and the general public often latch on to minor but resonant issues. Climate change is difficult to communicate, a coffee cup is tangible and familiar to everyone. Having the wrong coffee cup sends a louder message to the masses than, say, the UK's Clean Energy Plan, the new UK ban on microbeads or the forthcoming ban on neonicotinoid pesticides.

So the lesson is get the big issues and what politicians call 'the optics' right. You may be installing a huge solar panel on the roof, but if your canteen coffee cups aren't being recycled you will see cynicism in the workforce. You could argue that the solar panel will make a much bigger difference, but, as Ronald Reagan said, if you're explaining, you're losing.

Images copyright as per caption - used under 'fair use'.

 

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4 January 2018

Kick snobbery out of Sustainability in 2018!

OK, it was the slow news season with column inches to fill, but Lucy Siegel's attack on the eco-awareness generated by the BBC's excellent Blue Planet II in the Guardian got me really quite ticked off. Siegel's argument is that the right people knew this already ('woke' in modern parlance), but for the hoi polloi and Tory Government Ministers:

"for some reason we still wait for these rare, prime-time glimpses of the planet to give us permission to act on critical environmental issues."

This smacks of all the tin-eared, sanctimonious preaching of far too many green activists – ignoring the fact that Blue Planet has touched the many, many places where decades of campaigning haven't near (jealousy is probably why they feel they have to knock its success). They are the eco-equivalent of all those music fans who only like bands before they are famous and drop them with disdain when they hit the mainstream, muttering darkly about 'selling out'.

But the mainstream is where true Sustainability lies – real behavioural change by multitudes of real people. Personally, I'm no fan of the Tory party, but I rejoice when a Blue Planet-quoting Tory Minister announces action on single-use plastic packaging because that is real progress, both on a practical and a political level.

Another Guardian article caught my attention this week – Patrick Barkham describing some research on Sustainability and gender – apparently men are put off green behaviour as much of it, such as carrying a reusable shopping bag, is seen as feminine. Now, I think that is pretty daft, but, if this is the reality, then we have to deal with that reality. And Barkham quotes a great example of the approach to take:

One experiment found men more likely to donate to Wilderness Rangers – a fictional charity with a black and blue howling wolf logo – than Friends of Nature, with a twee font and tree symbol.

This is classic Green Jujitsu – reframing Sustainability to match the worldview of your audience. If they are macho, then make Sustainability macho. If they are engineers, translate it into engineering. If they are accountants, express it in £, $, €. If they are patriots, express it in terms of national pride.

But the first step in this is having the humility to realise that your audience's worldview is more important than your own. So, please don't be tempted into the high priesthood of Sustainability with their secret handshakes and codewords. Get out there and listen to people instead.

For more on Green Jujitsu, check out our online training course.

 

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13 December 2017

Sustainability Leadership on the Rise, despite Trump

There hasn't been much coverage of President Macron's One Planet Summit on Tuesday, probably because nothing went wrong. The event was to mark the second anniversary of the Paris Agreement on climate change and was marked by quite a number of big pledges from the EU, Governments national and local, corporates and investor groups. Divestment from fossil fuels was a strong theme.

PM Theresa May and Climate Change Secretary Claire Perry flew the flag for the UK.  As I've previously said, it makes complete sense for the PM to take ownership of Sustainability as this is one of the few (the only?) areas where the current Government has a good story to tell, plus it resonates with younger voters, a demographic where the Tories' polling is dire.

But it also raises the bar, with other UK political parties taking to the media to explain how they would do more than the Government. This kind of green one-upmanship is a wonderful thing and long may it continue.

Ms Perry has brought some real pragmatic ambition to the table with the recent Clean Growth Strategy and did a bit of (presumably inadvertent) Green Jujitsu at the Summit by telling the BBC's Daily Politics "Tackling climate change will bring jobs and growth, I thought that's what Donald Trump wanted."

Speaking of the President, Arnold Schwarzenegger made the best statement about the US and climate change I've heard in a long time:

“It doesn’t matter that Donald Trump backed out of the Paris agreement, because the private sector didn’t drop out, the public sector didn’t drop out, the universities didn’t drop out, the scientists didn’t drop out, the engineers didn’t drop out. No one else dropped out.

Donald Trump pulled Donald Trump out of the Paris agreement, so don’t worry about that. We at a subnational level are going to pick up the slack and continue on. We will fight and we will create the kind of future for our children and grandchildren because that is our responsibility and no one will stop us.”

Despite the Donald, I really feel that we are at a tipping point on Sustainability in general and climate action in particular. This level of leadership, visual and practical, is an inspiration to all of us on the ground. And, if you are finding a leadership vacuum in your organisation, remember Arnie's words and take up the slack.

 

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22 November 2017

A Green Budget, Phil?

It's Budget day here in the UK and everybody, well a few of us, are waiting to see what Chancellor Philip Hammond will pull out of his red box. As you would expect, I'll be looking for the green:brown ratio to be high, but I'm not getting too excited as, on past experience, Chancellors of all political ilks tend to see Sustainability as the responsibility of other Government departments rather than a core economic principle.

But here's why I think Spreadsheet Phil should reinvent himself as Treehugger Phil:

  • It's the right thing to do, obviously;
  • Meeting our Paris Agreement commitments would give the country an internationalist, outward looking fillip at a time of Brexit and worrying nationalism;
  • Instead of propping up sunset industries by bunging tax relief at the UK's dwindling Oil & Gas sector (a perennial Tory habit), he could be investing in the industries of the future which will would boost higher-paid jobs and prosperity;
  • The Government's Clean Growth Strategy should really become the semi-mythical Long Term Economic Plan if it is to work;
  • The Government is struggling – no majority, infighting, struggles with Brexit and the whiff of post-Weinstein scandal are draining whatever enthusiasm it had. How about a bold, new and unexpected direction?
  • The Conservative Party's standing with young voters, particularly students, is very poor and climate change is a key concern of that demographic – it's easy to join the dots;
  • Environment Secretary Michael Gove has recently wrong-footed many of his critics (including yours truly) by making some big green announcements – it does work;
  • In my opinion, Sustainability is one of the few things the UK has going for it at the moment (fastest decarbonisers in the G20 etc) yet few people actually know how well we are doing – why not play to the country's strengths?

Hammond has made a very strong right-of-centre case for tackling climate change in the past, so there is a possibility of progress. But he is also notoriously unadventurous, so I suspect there will be just a few goodies tucked in amongst a very banal soup of dry economic tweaks. I'll update this post after the Budget Speech this afternoon with my thoughts.

UPDATE: What Phil did...

The good (from a Sustainability pov):

  • Investment in EV funding and tax break for those charging at work;
  • Increased duty on older/dirtier diesel cars with funds going to tackle air quality
  • Expected review into single-use plastic packaging

This was accompanied by some very strong statements on leaving a decent planet for future generations, but just as I thought he was going to make a big, bold, unexpected announcement, he moved on.

Not so green:

  • A continued freeze on fuel duty: although raising it would hit those on low incomes hardest, so I have some sympathy;
  • A suggestion of another tax break for oil and gas: money literally down the well;
  • No mention of the Clean Growth Strategy: another case of one of the Government's best moves being ignored in set piece speeches – so easy to say "This is what we are doing!"

Overall conclusion: some welcome moves, but the big opportunities have been missed.

 

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20 November 2017

Michael Gove, Eco-warrior

The environmental movement let out a groan of exasperation when Michael Gove took over the reins as UK Environment Minister earlier this year. A long list of anti-greens or time-servers had filled the post since 2010 and the only environmental thing we knew above Gove was that, in his divisive stint as Education Secretary, he had apparently considered taking climate change off the national curriculum. So when he stepped up to the podium at the Conservative Party Conference, expectations were rock bottom. But then he said: Read the rest of this entry »

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15 November 2017

Sustainability Signal vs Noise

Fascinating piece of research by Sustrans which found that 78% of city-dwellers would like to see more segregated cycle lanes even if it meant losing road space for motor vehicles. This flies in the face of the raging media battles where you would think lycra-clad cyclists were a widely detested menace to society.

I was asked to comment on the research as a local Councillor and gave it a full-throated welcome. In a way I'm lucky as the patch I represent is very liberal and generally pro-walking and cycling –we're 20 minutes walk from the city centre, which also helps. Colleagues in the suburbs often feel under more pressure as there is nothing noisier than the anti-cyclist and leaving the car in the driveway isn't as easy. A recent court case where a cyclist on a road-illegal bike fatally collided with a pedestrian hogged the headlines for a week; 35 people died in car-related accidents in that same week and didn't garner a mention.

Such noise obscures other Sustainability trends such as the strong public support for renewables. In fact the climate change denial movement relies on noise in environmental trends to detract from the worrying signals. But the left can be as guilty as the right: I often read about soaring inequalities in the UK when inequality measures haven't changed significantly for 30 years and are actually lower than just before the financial crash and the subsequent austerity. That's not a political statement, that's simply a fact.

I have made it a rule to do some simple fact-checking on anything before I comment in public – I even check the provenance of oft-used quotes before using them in this blog which can be very interesting... Let's look for the signal, rather than the noise.

 

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8 November 2017

Prince Charles and the green investment conundrum


One of the more intriguing revelations from the 'Paradise Papers' – a leak of documents relating to offshore tax schemes – is that the Duchy of Cornwall, Prince Charles's private estate, had invested in Sustainable Forestry Ltd  which lobbied politicians to amend global agreements to allow the trading of carbon credits from rainforests.

Eyebrows were raised at this revelation as the prince has also made speeches in support of such a change. The Duchy says the prince has no direct involvement in investment decisions, but, if he wasn't aware of the company's position on this, the co-incidence is remarkable.

The Prince is not alone, Al Gore has been attacked for both having investments in green technology (by the right wing climate change denial movement) and for having investments in other technologies (from the hard left). He can't win: if he invests in green then he has a vested interest; if not, he's a hypocrite.

While my investments in green energy schemes are decidedly small beer (understatement klaxon!) compared to the fortunes of the prince and Mr Gore, I decided that I'd rather use my limited spending power in the pursuit of a sustainable future than worry about perceived conflicts of interest. If I saved for my future through 'business as usual' investments, then I'd be helping sustain business as usual. That's a no brainer.

Where Prince Charles has fallen down is not declaring, or possibly being unaware of, a conflict of interest in a specific policy intervention. This is a basic transparency principle for politicians and it should apply to royalty as well.

 

 

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13 October 2017

Sustainability Bites 13/10/17

Here's this week's edition of Sustainability Bites where I really struggle to find anything to criticise in the UK Government's Clean Growth Strategy, so I turn to Donald Trump who never fails to disappoint.
 

 

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10 October 2017

The State of Sustainability in UK Politics

As a political geek, I've been following the UK's party conference season as avidly as usual. My theory is that the content of the Leaders' speeches are the true measure of commitment of each political party to the Sustainability agenda. After all, it doesn't matter what is discussed earnestly on the fringes, if it doesn't penetrate the Leader's speech then it can hardly be a true priority.

The problem with this theory is that the shadow of Brexit has dominated these speeches over recent years, so I thought I'd add in a brief summary of other notable conference commitments. As usual I will try my best to be non-partisan, but I must declare my membership of the Liberal Democrats. Speaking of which, first up was:

1280px-Official_portrait_of_Sir_Vince_Cable_crop_2Vince Cable, Liberal Democrats

Cable talked quite a lot about climate change and green issues; most of it expounding the Lib Dems' achievements in the Coalition Government, expressing fears for some of those achievements under Tory rule and concerns over Brexit (noting the significant overlap between Euroscepticism and climate change denial in UK politics). He made a clear forward commitment – "Liberal Democrats will always fight for the green agenda" – but the speech lacked any more concrete proposals.

This was an opportunity missed, as the Lib Dems had earlier agreed at target of net-zero emissions by 2050 and adopted a plan which would take us 93% of the way there. A simple reference to this policy would have lifted Cable's speech way up the green-o-meter.

At the No More War event at Parliament Square in August. A Creative Commons stock photo.

Jeremy Corbyn, Labour Read the rest of this entry »

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6 October 2017

Sustainability Bites 6/10/17

Here's this week's edition of Sustainability Bites, covering the Sustainability elements of the Conservative Party Conference (more than you'd think), the latest green energy record and some of the exciting things that I've been doing this week. Comments in the comments!

 

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29 September 2017

Sustainability Bites: Labour Conference, UK Green Summer, Demise of GSB


Here's my hot takes on the week's big Sustainability news - join us each Friday (unless I'm away) at 10am on Facebook. Comments in the comments, please!

 

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22 September 2017

Sustainability Bites: #ClimateOptimist, Cause for Optimism and Theresa May

Here's this week's edition of Sustainability Bites. I covered the Climate Optimist campaign (again), the Nature Geosciences paper on progress towards Paris Agreement commitments and Theresa May's speech to the UN. Comments in the comments please!

 

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6 September 2017

The biggest truth in Sustainability...

Framing Sustainability

On Monday I spent a total of 7 hours going to and from Birmingham by train for a project close presentation to a client. This always gives some time for thought, background reading and poking around social media – all soundtracked by the Rolling Stones live in Brussels '73 or some other classic live album of the 1970s.

One tweet from another sustainability practitioner caught my eye; roughly speaking it went:

We have #Brexit and the #McStrike and all people can talk about is the #RoyalBaby 😡.

Now let's deconstruct this a little. The Brexit jalopy has been spluttering along for 15 months since the referendum without a dun-dun-DAAAAAH moment. I'm politically active, campaigned for Remain, would love a second referendum, and yet I am bored stupid by Brexit – I now skim read the newspaper stories and I guess most do the same.

I am not surprised that MacDonald's employees are striking given their poor wages and insecure contracts, BUT, let's put it into perspective: there were 2 restaurants striking out of 1249 in the UK – hardly Hold the Front Page stuff no matter how much you or I might support the cause.

Lastly, the royal baby has all the ingredients of public appeal – celebrity, gossip, glamour, happiness, impending cuteness etc, etc. It hasn't captured much of my attention, or that of the tweeter above, but it is not surprising it has caught the public mood.

Because here's the rub. Not everybody thinks like me, the tweeter, or you. Or should do. Just because I'm not that into the royal baby news, it doesn't mean that millions of people aren't - or shouldn't be.

My biggest realisation is Sustainability was that to engage people for whom Sustainability is an alien concept, we've got to stop talking about Sustainability from a practitioner's point of view. If they haven't 'got it' already, they won't 'get it' by being preached at. Instead we've got to put ourselves in the audience's shoes, see the world from their perspective, and reframe Sustainability to resonate with that worldview. I call this Green Jujitsu.

If you haven't checked out our new Green Jujitsu Employee Engagement training yet, then click here for details.

 

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4 September 2017

Sustainability Bites Ep1: Harvey & Climate Change

Here's the pilot episode of a new series of short, sharp, lo-fi Sustainability snippets I've decided to launch. I've called it Sustainability Bites as a. the episodes are bite-sized, and b. it's all about how Sustainability is starting to bite – we've gone way beyond chin-stroking and are now making different decisions to make things happen.

This edition is about whether natural disasters are the right time to raise climate change.

At present, these will appear as and when I feel like it rather than on a regular basis, although it may find it's own niche naturally. The best way to keep up is head over to my Facebook page and send me a friend request!

 

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