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10 October 2011

Richard Branson (and me): fossil fuel is fuelling the recession


Sir Richard Branson said something very interesting this week. Speaking at the Slowlife Symposium in the Maldives (above, and no, I wasn't there, unfortunately), he said:

“If we don’t have alternative fuels we are going to have the mother of all recessions.”

This is music to my ears as a. I believe our unsustainability is a major contributing factor to the ongoing global economic slump and b. many, many more people will listen to SRB than me.

In my view, the modern economic system was built on cheap debt and cheap energy - both of which have come to a rather sudden end. The first is much debated in the press, mainly because it was the debt bubble bursting that triggered the current situation. However, despite much arm waving from the prestigious International Energy Agency and others, few people are talking about the second.

The economy has stalled because of lack of demand. Look at the pressures on households - yes many have sadly lost their jobs - but everyone is being hit by rocketing domestic energy prices, road fuel prices, food prices - and we wonder why people are not spending? We need to cut those bills to get the economy going again which will mean improving efficiency and finding alternative energy sources to replace expensive oil.

Flipping into positive thinking mode, we might be able to kill two birds with one stone. By going hard on renewable energy and energy efficiency we can mitigate those rising energy prices and generate new jobs and green business opportunities. As Branson said, it's the "biggest entrepreneurial opportunity of our lifetime."

There has been much debate about whether we can decouple economic growth and carbon emissions, but I'm increasingly convinced we will be forced to do so one way or another. Let's make it the good way.

Photo and Branson quotes courtesy of thisismission.com

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3 October 2011

Exclusive: Chris Huhne on the Green Energy Economy

Last Thursday UK Energy & Climate Change Secretary Chris Huhne MP spoke at an event on the Green Energy Economy organised by Newcastle Liberal Democrats (full disclosure: I'm a party member and councillor). Compared the the usual shallow platitudes that MPs of all persuasions trot out about the green economy, Huhne gave the audience a pretty heavyweight discourse - maybe a bit too technocratic at times for parts of the audience - on the current state of play, what the Government is trying to achieve, and how it is trying to achieve it.

Huhne is an economist by background, and the really interesting part of the speech for me was his opinions how countries get out of economic slumps. He argued that it was never the prevalent industry of the time that got the economy going again, but fast growing emerging sectors - such as the motor industry in the 30s taking over from heavy engineering. The green sector is one of the fastest growing at present, so that's why the low carbon economy is one of the main thrusts of the Government's growth strategy.

On his energy sector reforms, he argued that, while consumers would find a 7% increase on the cost of each unit of energy consumed, once you factor in energy efficiency measures such as the Green Deal, the average bill should go down. This fact was, he said, being deliberately ignored by sensationalist elements in the press.

For a heavyweight speech, we had an appropriately heavyweight audience with at least two University Profs, a clutch of top businessmen from the region and quite a few students taking sustainability-related courses. Unsurprisingly, the questions were excellent - here's a summary of them along with Huhne's answers (both paraphrased - any errors are mine):

Q1. When you implemented the previous Government's Feed-in Tariff scheme, why did you cap the amount of tariff available and the size of the installation.

A: In the time between the previous Govt designing the scheme and it coming on line, the cost of solar panels in particular has fallen. The profit margin would have been excessive given that ordinary consumers are footing the bill, in fact a 'dash for solar' could have caused significant economic hardship to people who are already feeling the squeeze. So [Huhne] had to scale the FiT back to give a good, but not excessive, return and cap the total to protect the consumer. The department is currently working on a more intelligent system which would track technology costs automatically.

 Q2: Industry doesn't feel the Govt is sending out a consistent message and won't act until it hears one.

A: Everything in the coalition agreement on the environment has either been implemented or is well on the way, plus the renewable heat initiative which wasn't in it. While some policies have had to evolve, such as FiTs, there has been no inconsistency of purpose, despite what you may read in the press.

Q3: Subsidies for biomass energy could kill off the panel board industry which relies on a source of clean recovered wood.

A: There is plenty of biomass available, but the supply chains are weak. The answer is to develop the supply chains, rather than scale back biomass energy.

Q4: All these technologies require a huge amount of public subsidy - is this sustainable?

A: Public subsidy is required when a technology is immature. Costs are falling fast eg cost of solar is dropping by 6% year on year - so the cost differential relative to other forms of energy will soon disappear. We need more onshore wind as that is the most cost-effective and [Huhne] thinks the turbines are beautiful (Huhne cracks joke about having been booed at other events for saying that [and he consequently took flak in the local press]).

Q5: Are you squeezing out energy intensive industries like steel and aluminium?

A: Nobody wants these industries to simply disappear overseas as there would be no ecological benefit - and we need steel in particular to build more wind turbines. [Huhne] and Business Secretary Vince Cable are currently putting together a strategy for such industries.

 

Overall, Huhne was very well received and it was great to hear both the Government view directly and his response to tough expert questions, as opposed to his message being 'filtered' through an often cynical media (whether pro- or anti-green).

Picture courtesy of Tracy Connell

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22 November 2010

When the going gets tough...

You have to be living on the planet Zog not to notice we are at a time of great economic uncertainty - with whole economies teetering on the brink, banks still in part or full state ownership and the dark shadow of redundancy hovering at the back of people's minds. Green might seem like a luxury at such a time but many of the world's biggest names - Wal-Mart, IKEA, Marks & Spencer, Tesco, P&G and Unilever - are not just sticking to their sustainability strategies but boosting them.

Why?

Crudely speaking you can do two things to increase profits: cut costs and boost turnover.

While cutting jobs is attractive due to the size of wage bills, cutting energy, raw material, waste and water costs is easier and cheaper - you don't have to pay electrons redundancy. I know of one organisation which has a £2 million road fuel bill who are literally telling their drivers that every £25k they shave off that bill will save somebody's job.

Boosting turnover has a similar story. Yes, public sector spending is being cut back, but that makes tendering more competitive not less, and green tender points might just give you the edge. Other big buyers such as retailers and brands looking for contract manufacturing still want to go green - which means either their suppliers go green or they find suppliers who will.

Despite all this, some companies are retracting on green issues - I've been advising a couple of highly talented sustainability experts in the ways of the independent consultant recently as their employers are cutting back. Both will make great consultants which means everyone can benefit from their skills, but it is a great shame nonetheless.

A piece of advice that has resonated with me for years is that the Tour de France is won on the uphills not the downhills. It is tough out there, but don't be fooled into thinking you can't afford to go green in a recession. You can't afford not to.

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18 August 2009

+++ IMF declares recession 'over' +++

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22 July 2009

Still can't afford this Green Stuff?

I've just been interviewing Paula Widdowson, Director of CSR for Northern Foods for book#2. Their CSR efforts saved them £2m last year, and they expect £4m this year and £11m the year after. Less enlightened companies are still saying "we can't afford to do this in a recession!" How can they afford not to?

Great tip from Paula: Northern Foods colour code their machines with small stickers. Red means "leave this on", Amber says "If you think this should/could be switched off, then ask" and Green says "If this isn't doing anything, then switch it off". For one of their factories, this cost £22 to implement. Genius.

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27 April 2009

Greener businesses doing better in the recession

According to Management Consultancy, AT Kearney, in 16 of the 18 industries they studied, companies committed to sustainability outperformed industry averages by 15% over the six months from May through November 2008.

I know I keep banging on about this, but sustainability is not some fuzzy luxury like having modern art in your foyer. It is good business sense - lower costs, marketplace differentiation, lower risks, motivated workforce, better PR etc, etc. If a read another story about an organisation cutting environmental programmes "for survival", I will scream!

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22 April 2009

Will Gordon give us green green shoots?

It is budget day today here in the UK and it is probably the trickiest budget to pull off in living memory. The big question is whether Gordon Brown and his chancellor Alistair Darling will stick their neck out and go green in a big way. The world and his Portuguese water dog has been proclaiming that the recession/world economic crisis/credit crunch is the ideal opportunity to build a low carbon economy in place of the collapsed oil-fuelled one we've had for the last 100 years or so. The (now) environmental economist Nick Stern (he of the Stern report) has recommended 20% of financial stimulus packages for green measures as a minimum. So how well is this going in practice?

According to the Financial Times the UK has committed a measley 7% , the US 12% and South Korea a whopping 81%. China, long blamed by Western politicians and NGOs for its environmental record, has the biggest single green investment of $221bn (38%). Gordon Brown has pledged to up the UK's game to 10%, but we'll have to wait for Darling to drone his way to the environmental part of today's speech to find if we'll meet even that.

It is interesting that, despite all the proclamations of world leadership on this issue from the White House and Nos 10 & 11 Downing St, it is the Far East which is leading the way.

+++ Update 13:15 +++
The chancellor has just announced an extra £1bn for green measures - if this is truly additional to that announced before, then this would boost the green incentivisation to 11.7%. The billion breaks down into £435m extra for energy efficiency measures, £525m for offshore wind. There will also be support for using waste heat from power generation by exempting them from the Climate Change Levy. Verdict so far: not bad.

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2 April 2009

More green shoots?

I commented a few weeks ago on the car industry going green to beat the recession. Well last week I saw some evidence that retail, another sector said to be on the brink, is trying the same tactic. John Lewis had given two windows over to green products, clearly believing that this sets them apart from their competitors.


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18 February 2009

16 Green Businesses Make Top 50 Innovative Companies

Very interesting piece on GreenBiz pointing out that 16 of the top 50 Innovative Companies compiled by Fast Company Magazine got on the list because of their green credentials. And that's leaving out businesses with a strong green message such as Google and, the winners, Team Obama.

This is more evidence that 'green' is a key opportunity to beat these economic conditions - and many people are taking it. Cutting costs, boosting productivity, future proofing against legislation, avoiding prosecution, creating strong PR stories, empowering employees and creating/exploiting new markets. What's there not to like?

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4 February 2009

A Five Point Plan to Build a Green Economy

Every political leader from Barack Obama to the head of the smallest district council appears to agree on one thing - that we should be taking advantage of the current economic downturn to build a new green economy. Saving the planet, rebuilding the economy and creating jobs at a single stroke is a very attractive goal, but it will take much more than words to make it happen. Here's a five point plan to make this dream a reality:

1. Bold Leadership
Leadership is setting an objective and sticking to it through thick and thin. Saying one thing and doing another creates cynicism and distrust - Gordon Brown has made much of the green job revolution then approved the third runway at Heathrow, losing all credibility at a stroke. It remains to be seen whether Barack Obama will be able to deliver the very precise promises he has made to boost the green sector.

2. Provision of Incentives
Financial incentives for the green sector are currently fitful and bureaucratic in the UK eg complex grant applications and enhanced capital allowances. We need simple incentives to ease development and uptake of technologies. Germany's famous Feed In Tariff makes it easy for anyone to connect renewables to the national electricity grid and receive a preferential rate. It has boosted the amount of energy from renewables to 12% and created over a quarter of million jobs.

3. Removal of barriers
On the other hand, there are plenty of legislative barriers and 'perverse incentives' in place which slow the development of green industries. Connecting small scale renewables to the UK grid is a bureaucratic nightmare, the Animal By Products Order makes composting of food waste extremely difficult, and airlines do not pay tax on their fuel unlike other, greener modes of transport. These barriers have got to go.

4. Provision of Information
The public cannot be expected to make environmentally favourable choices without sufficient reliable information on which to base their decision. Experience shows that third party accreditations are required to avoid vagaries and greenwash. The EU energy label is undoubtedly the most successful eco-label in the world being clear and simple. Since the label was introduced for white goods in 1996, A-rated products have soared from 0% to 76% of the UK market.

5. Building Markets
The public sector and the enlightened private sector can use their buying power to build and strengthen green industries. The public sector can and should demand the highest environmental performance in buildings, vehicles and sources of energy. Local foods and recycled materials should be given preference while toxic material is phased out. This is a great opportunity for leaders to put their money where their mouth is.

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