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23 January 2015

Watch On Demand: 15 Kick Ass Sustainability Ideas for 2015

15 for 2015

If you missed our fab 15 Kick Ass Sustainability Ideas for 2015 on Wednesday, you can catch it by clicking here (viewer download required).

The webinar was a taster for our Green Academy training series. To get full benefit from the session you should download the workbook here and complete it as you watch.


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7 November 2014

"Why?" is the most powerful weapon in sustainability


One of the things I love about my job is I get to speak to people from a wide range of sectors - from charity shops to defence, from crazy golf course owners (really!) to national newspaper groups. On Wednesday I chalked up a new one - the laboratory sector when I was asked to talk about Green Jujitsu at LabInnovations2014.

One of the perks about these gigs is hearing other speakers - I've worked alongside sport legends such as Steve Backley and Ellen MacArthur - and this time the keynote was given by Robin Ince of Infinite Monkey Cage fame. He was very entertaining and made a wonderful case for being proud and excited by science for science's sake, never mind solving the world's problems.

Another highlight for me was Andrea Sella, Chemistry Prof at UCL and frequent Monkey Cage participant. Andrea is one of those ferociously intelligent people who has never lost that childhood knack of questioning absolutely everything - and has the manic energy to pursue any enquiry to its fundamentals. And he reminded me of the importance of asking Why? because the answer is usually "We've always done it like this."

Andrea told an anecdote about lab gloves at UCL. Every student entering a lab was being issued with gloves - a total of 250,000 per annum at a cost of £15k, even though:

  • Not all the chemicals the students were using were harmful;
  • The gloves don't actually protect your skin against many organic solvents such as toluene - giving a false sense of security;
  • Students spill more chemicals when they're wearing the gloves than when they don't.

He persuaded his Health & Safety people to only issue gloves when they were needed - and would actually make a difference (I would love to have sat in on that conversation). The result was a massive reduction in glove use, a cut in waste production and a decent financial saving - and no rise in accidents as the students take more care with bare hands.

You will be surprised how many decisions are made by default. Your job as a sustainability practitioner is to find your inner toddler and always ask "Why?" You may be surprised by the results.


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29 June 2012

Sustainability Champions, Subsidy Junkies and Green Canoeing

I gave two keynote speeches this week: one at The Value of Sustainability organised by Newcastle University Business School and TADEA, the other at the Energy & Environment North East 2012 conference. Events like these are great for producing debate and stimulating thinking, so I thought I'd share.

For the former event I was on familiar ground on corporate sustainability, concluding the following:

  • “Go Green Save Money is for Amateurs” - it is now a matter of competitive advantage;
  • Sustainability is going mainstream - into products, processes and cultures;
  • Litmus test is: what are you going to stop doing?
  • Stretch yourself and think different;
  • Ultimately about leadership rather than management.

During one the other sessions, I challenged the idea of 'sustainability champions' - asking what do you expect these guys to do and how do you expect them to do it? No-one had a clear answer, which reinforced my belief that the "champions" approach is usually taken up because other people do it, rather than having a clear role in mind.

At the EENE 2012 conference, I was covering the political slot after a local MP had pulled out. This gave me a chance to pontificate freely on "The World According to Gareth" and, in particular:

  • We appear to be in the oil/fossil fuel endgame - not a matter of "low carbon or growth" as the Treasury may think so much as "low carbon or stagnation";
  • The democratisation of energy production with renewables means we are entering the brave new world of Energy 2.0 - much in the way Web 2.0 revolutionised the internet;
  • Energy 2.0 presents us with a range of challenges which translate into business opportunities;
  • Green sector businesses are not charities: they must deal with uncertainties and must not become subsidy junkies;
  • Top politicians (ie Prime Ministers) need to show more leadership (I had some fun with the fact that the only UK PM to make a big green speech was Margaret Thatcher).

Given that I was talking to an audience from the environmental sector, the most controversial phrase I put in the speech was "subsidy junkies." I strongly believe that thinking that you are due public subsidy because you are 'doing good' leads to what I might euphemistically describe as less than robust business planning. Subsidies should only be used to ease the way over the initial barriers to mature markets, rather than being used as a life support system.

No one threw anything, no one walked out. Only one person challenged me on this in a later talk, arguing that subsidies represented the internalisation of external costs from "brown" energy. He was in turn asked from the floor whether this shouldn't be done by altering the tax system, rather than by direct handout. He thought no, I would say emphatically yes.

My favourite case study of the year so far was presented just before my slot. To get ready for the Olympics, the canoe slalom at the Tees Barrage needed to be upgraded with pumps so the flow could be kept artificially high if the river flow dropped. The civil engineers, Patrick Parsons, turned this problem into an opportunity. By installing four two-way archimedes screws, the barrage could generate energy when the river's flow exceeded what was required, then switch and pump water back upstream when that flow fell below the minimum to give it a boost. Overall the system would export a net of 100,000 kWh of clean hydro energy a year and extend the operating hours of the course, facilitating the Olympics and improving its long-term financial performance. Superb.


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27 June 2012

Try out Green Academy

You may have seen or heard about our Green Academy on-line training sessions and wondered if it would work for you. Well here's an opportunity to experience Green Academy offline by following the recording of yesterday's "Go Green or Go Bust: An Introduction to Green Business" webinar.

The session covers the business case for sustainability, defining sustainability, business & sustainability, inspiring case studies, and potential pitfalls. You can access the recording using this link.

To get the full experience, you should download and print out the workbook which allows you to apply the learning to your organisation. You can get it using this link: Green Academy intro workbook.


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24 February 2012

Tipping Point Thoughts

I've spent the last 2 days at Tipping Point Newcastle - tagline "the creative response to climate change". I must admit I signed up thinking of 'creative' in the broadest sense rather than 'creative industries' which was the focus. This left me a little worried whether my rather robust views on sustainability and practitioners of interpretative dance would mix. But there were plenty of other non-arts people - scientists, engineers and public servants - amongst the 200+ attendees, a good balance for sparking off debate.

The event got off to a pleasingly rambunctious start with a rather feisty debate between Tyndall Centre boss Prof Kevin Anderson and author of The Rational Optimist, Matt Ridley. Anderson gave a rather terrifying view of our chances of meeting either a 2°C limit on temperatures (snowball/hell) and 4°C (outside bet) which exceed that portrayed by, say, the IPCC. Ridley told us climate change was slow and mild, not fast and dangerous. I was really disappointed in Ridley - he's meant to be at the intelligent end of the climate sceptic spectrum, but he indulged in all the sleights of hand and extreme cherrypicking of the lunatic fringe. As I couldn't critique his entire presentation within the timeframe, I pulled him up on just one trick to prove my point. He had plotted temperature data from the non-polar regions (HADCRUT) against the IPPC whole earth models (GISS) and concluded the world is warming slower than predicted. I pointed out the fraud here - the models are spot on if you compare like with like (see here). He retorted it wouldn't make any difference, I countered if that was so, why didn't he use the correct data and prove it ('cos he couldn't).

However one of the benefits of hearing Mr Ridley's individualist libertarianism was it balanced out a tendency towards dogmatic anti-capitalist rhetoric from some attendees. I was heartened by the number of people willing to challenge those green myths which are often based on just as flimsy evidence as those of the climate change deniers.

After the verbal sparring, Thursday was much more collegiate affair using Open Space to allow participants to propose their own topics for discussion and form break out meetings. I have read much about Open Space, but have never taken part - indeed one of the reasons for me being at the event was to try it out. Basically, those who want to discuss a topic write it down on a piece of paper and read it out. The pieces of paper get stuck to the wall below a letter - if you fancy a topic you find the group with that letter and if it doesn't live up to expectations you can drift off and find something that does. The results are summarised and pinned up on the wall so you can drift past with a coffee and get a flavour of the whole session very quickly. I loved it - no-one can complain the agenda was any good if they get to set it.

Overall there was a great cross fertilisation of thinking between the 'geeks' and the 'arty-types'. Many of the artists said they found the 'experts' brought clarity and a grounding to their thinking and the 'experts' got a better grasp of some of the cultural and emotional angles to what we are trying to communicate or implement. I even got interviewed as to my views on the book Solar by Ian McEwan for a PhD thesis.

A great event, very well organised (except for the coffee arrangements, grrr) leaving everyone I came across with a real buzz of enthusiasm. I'll explore some of the resulting issues I've got swirling around my head at more length next week when I've had a chance to chew them over.

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20 February 2012

Learning The Sustainability Ropes

Well it's first day back in the saddle after a great half term doing dad things with my eldest, Harry - the break coincided with his 5th birthday, so there's been a lot of fun going on. One of the things I've really noticed over the last year is how far his confidence has come on when it comes to climbing frames, adventure playgrounds and the like. This time last year he was rather timid compared to his peers, now he's at the top of everything, showing off.

While some of this change could be natural development, I put a lot of it down to my own attitude holding him back. For years I did what many modern parents do and stand over (or under) him, shouting encouragement, advice and warnings. Often he would just give up, so eventually I gave up too, and let him do his own thing while I checked Twitter from a park bench. The change was incredible - every time I looked up from my iPhone, he'd be trying something new. And over time I noticed he would be even more adventurous when the climbing frame was crawling with other kids - I thought they'd make him nervous, but I was wrong - it drove him (literally) to new heights.

I've noticed the same thing with the thousands of people I have trained in sustainability over the years. If they're into sustainability then, yes, you can play the expert role and give lectures. But for people who less convinced, I've found it is better to put my ego in check and let them explore sustainability, and what it means to them, with their peers. So more and more of my work is about asking the right question, rather than providing the 'right' answer. Getting a group of people who work together to develop their own sustainability solutions moves an organisation much further forwards than, say, giving individuals an understanding of the concept of 'Factor 10'. And you often get some corking new ideas to boot.

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15 November 2011

Green Academy: CSR and Stakeholder Webinars

We will be holding two Green Academy on-line sessions on 7 December 2011. Each session lasts for one hour. You need access to a computer with sound or a computer and a telephone. You will receive a workbook to apply the learning to your organisation prior to the start of the session.

This month's sessions are:

11am GMT: Introductory level: Stakeholder Engagement


  • Why engage stakeholders;
  • Effective stakeholder engagement;
  • Motivating your staff;
  • Communicating your successes.

Cost: £45+VAT. To register for the introductory level session click here (Paypal)


2pm GMT: Advanced level: Corporate Social Responsibility - The Ethical Angle


  • The case for responsible business;
  • Business and ethics - the big issues;
  • Fostering trust;
  • Corporate Civic Responsibility;
  • Classic moral dilemmas in business.

Cost: £45 + VAT. To register for the advanced level session click here (Paypal)


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4 November 2011

Sustainability in Broadcasting @ the BBC

I spent yesterday at the BBC's Productions That Don't Cost the Earth seminar. My role was to run a workshop to train the Beeb's sustainability reps in culture change techniques. The session went very well - it generated about a hundred ideas in a 25 minute exercise (out of a 60 minute workshop), driven by the impressive knowledge and enthusiasm of the attendees.

But, as well as the 'work' element, I thoroughly enjoyed the plenary sessions which were open to production staff from across the industry. This is a sector in which I have little previous experience, so I learnt a great deal. The BBC has done a lot of work on behalf of the whole industry, most notably developing "Albert", a carbon footprinting tool for broadcasters which is now hosted by BAFTA. The reason why it is called Albert is the source of much debate and conjecture...

The keynote speech was given by yachtswoman/sustainability campaigner Dame Ellen MacArthur. My sailing experience is limited to the occasional jaunt around Strangford Lough as a boy, so the tales of derring do in her various solo around the world triumphs had me on the edge of my seat. One thing I could relate to was her evoking the glorious feeling when the wind first catches the sails and tugs, then you are off, skimming along the surface, working with nature.

Dame Ellen has now given up professional sailing to run the Ellen MacArthur Foundation which promotes the design of products for a circular economy. As you can imagine for someone who has spent a huge chunk of her life racing solo around the world for months without catching a glimpse of her competitors, when she sets her mind to something, she really goes for it. I was extremely impressed by both her passion and her depth of understanding.

Here are a few things I picked up from the rest of the plenary sessions:

  • In TV, 20% of the carbon footprint is in production, 80% is from the rest of us watching at home with all our widescreen TVs and set top boxes (remarkably similar to the manufacture/use ratio of, say, a car);
  • The production itself (cameras, set lighting etc) is a small part of that 20% - the bulk of the BBC's carbon footprint is in office accommodation and travel;
  • Albert means the industry has a standard footprinting methodology, so different broadcasters can compare their performance directly (some other sectors such as fast moving consumer goods are also working to do this);
  • The BBC is striving to rationalise overseas filming, so when Liz Bonnin went to Hawaii to present from the observatories there for Stargazing Live, she hung on to do a piece on volcanos for Bang Goes the Theory, rather than flying two different presenters and crews to the same location;
  • Not to be outdone, Sky has just moved into the most energy efficient broadcasting building in Europe (25% less energy than before), they're recycling 66% of their waste (with the aim of zero waste next year) and they're working to reduce the energy consumption of their set top boxes;
  • One of the challenges for the industry is that a huge number of production staff are now freelancers which means it is more difficult to embed a culture of sustainability;
  • On the other hand, the nature of the industry is that people are fiercely driven, intelligent and creative, which makes communicating sustainability easier.

And that last point concisely sums up my feelings about the day - the delegates and speakers had that blend of passion, intelligence and creativity that finding and delivering sustainability solutions requires. Inspiring.

Image source:



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10 May 2011

Green Academy session #5: Greening The Supply Chain

The fifth of our Green Academy Webinars will be held on 1 June at 14:00 BST. The hour long session will explain why you need to tackle the environmental impact of your supply chain and how to go about it. Contents include:

  • Don't buy trouble - the case for greening the supply chain;
  • Basic green procurement techniques;
  • Engaging with suppliers to find solutions;
  • Advanced techniques - industrial symbiosis, buying services rather than products, strengthening weak chains.

The webinar costs £45.00 + VAT per person - use the button below to pay by card or Paypal. Contact us to make a BACS payment.

This is just one in our series of 10 webinars - you can see the full list and terms and conditions here. All ten cost £330 + VAT - reserve your seat using the button below:

Here's what participants say:

"Gareth's webinars are smart, punchy and thought provoking. His approach shows how sustainability is about achieving commercial advantage and not simply an altruistic gesture. Highly recommended." Graeme Mills, GPM Network Ltd.

"[The webinars] are great value and I would recommend them to both CSR professionals and SME owners." Louise Bateman, GreenWise

"I consider this a must for organisations looking for practical help in improving their sustainability performance." Ted Shann, Wipro

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12 November 2010

What I learnt on my travels...

I'm writing this post on the train down to Cambridge to finish off a manic three days which has taken in Harrogate, Southampton and next, my old college to talk to students.

Here are the learning points from the various sessions I ran or attended at the Low Carbon Best Practice Exchange at Harrogate:

• Participants did report a worrying relegation of sustainability in their organisations due to the financial situation (despite evidence that green makes you more recession proof than conventional rivals);

• Staff engagement remains a key concern of practitioners;

• Staff engagement should be fun, meaningful and consistent;

• Data collection is essential both to management and staff feedback;

• Communication needs to be tailored to suit the audience;

• Don't preach;

• Green marketing is about giving consumers what they want guilt-free (controversial?);

• Retailers are acting as gate-keepers of consumer demands;

• Once you start down the green path, you need to keep going strong to keep up with your improved reputation;

• The future shape of the UK's Carbon Reduction Commitment (CRC) is a mystery to all - yet the CRC is a massive driver for many organisations.

I wasn't participating as much in Southampton - but it was clear from the participants that they are really starting to get it. I gave two keynote speeches, one on the business case for sustainability (similar to the video clip on our YouTube channel) and one on Green Business Leadership (structured around this popular piece I wrote for Management Issues). The second was slightly marred by my throat starting to creak - I've been fighting the lurgy all week - but it went down very well.

Both days I met people who had read the Three Secrets of Green Business which was great - one person quoted something back at me that I had forgotten I had written!

Tonight's talk is about green careers and is basically the story of my own, comparing and contrasting with what I would do if I was starting now.

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27 September 2010

Quick wins

If your organisation is new to the whole idea of going green, then the best thing to do is get started and quickly show some early wins. Every organisation has some easy-to-fix but significant environmental opportunities, so before you get bogged down in analysing, strategy writing and designing systems, get out there and get stuck in.

The benefits of this approach over building a bureaucracy are:

1. You get tangible good news stories to show other stakeholders (senior management, other staff, cynics);

2. You get the big mo' - people can see what's happening and may join in;

3. You learn about your businesses, how it really operates and what the real problems and barriers are;

4. You have freedom to try lots of approaches, make a few mistakes and learn practical lessons.

The carbon footprinting, environmental management systems and strategy can come later or, better still, worked up in parallel, so you can incorporate the lessons learnt from the quick wins. But get some momentum going and sustain it.

If you want to learn more about how to get started, plus dozens of practical hints and tips, I'm running a webinar on Quick Wins in Cutting Carbon tomorrow at 14:00BST - there's a nominal charge of £45+VAT to take part - a bargain for what you will learn!

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9 August 2010

Low Carbon Webinars

I'm doing two webinars for the Low Carbon Best Practice Exchange this month:

• 17 August, 14:00 BST - Staff engagement in low carbon activities.

• 24 August, 14:00 BST - Quick wins on reducing carbon emissions.

There's a small charge to register - for more details see here.

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23 July 2010

A reflection on learning...

I love running training workshops and the two Secrets of Successful Green Business Workshops I've run for Business Link in the last two days were corkers. We got about 30 people mainly from office based businesses in the Newcastle session and 25 on Teesside from a much wider range of businesses (from independent consultants through a prison to major chemical companies), and it was good to see a smattering of familiar faces at both. They were half day sessions and I structured them around The Three Secrets of Green Business - understanding the business case, what does green mean, and how to integrate it into your business. Frankly I prefer running whole day sessions - I only add about 20% more content and spend much longer on exercises - but there was still enough time for plenty of interaction.

And interaction I got! In Newcastle we had a lengthy debate about the pros and cons of telecommuting. I was challenged on the lack of social opportunities, but I maintain that the increased time you get with family and neighbours from not commuting is at least as rewarding as socialising with colleagues - or it should be anyway. On Teesside we had a discussion about the pros and cons of incremental innovation and disruptive innovation - we got a little sidetracked into innovation on the printing press/internet level rather than radical alignment of products, processes and supply chains to sustainability (à la TQM) which was the point.

The big learning area for me was the half hour slot that Gareth Williams of Business In The Community (BITC) did on climate change adaptation. This is definitely the Cinderella of environmental issues, but it is crucially important. Even if we slashed carbon emissions today, there is enough warming locked into the system that we do need to prepare for the impacts. Gareth covered risks and business opportunities. Now, while I have worked with clients to identify potential markets in helping others reduce their risks, I hadn't fully grasped how many purchasers are now taking resilience to any form of business interruption seriously in their buying decisions. So if you have your servers in a basement in a flood prone area you might be at a business disadvantage to a rival who has taken the necessary steps to protect their business. Every day's school day in this game - that's why I love it so much.

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21 July 2010

Listen Again: Sustainability & Virtual Working

If you missed my interview with Penny Pullan on sustainability and virtual working (teleconferencing & telecommuting) on 6 July, you can download an MP3 by clicking here.

Audio MP3
Penny Pullan interviews Gareth Kane on Sustainability and Virtual Working

The resources I mention in the interview include:

1. AT Kearney findings re green companies in a recession.

2. Smart 2020 project

3. Virgin coconut oil story


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19 March 2010

What a week!

Finally back in Terra Infirma Towers after a whirlwind week, particularly yesterday where I travelled from London to York, gave a presentation on the business case for sustainability and sustainability strategy to the Sustainability Committee of a major client, then got two hours at home before heading off to the business awards.

My hosts Muckle LLP were runners up in the CSR stakes - I was gutted for them as I thought they deserved to win and not just because I was sitting with them. Following the Service Nework event I did last month, I wrote a short piece on the business case for service sector companies to go green and featured Muckle as a case study. They're also featuring in the Green Executive.

The business awards themselves were very glitzy - all pounding music, video clips and sparkling, swirling lights. Keynote speaker was TV presenter Tom Gutteridge who told a fascinating anecdote about Jeremy Clarkson came within three inches of getting decapitated by a flying saw blade in the first series of Robot Wars (a guilty pleasure of mine - Robot Wars that is, not Clarkson dodging death).

Anyway, back to the grindstone - while I was away another project got the green light and I've pinned down another couple of interviewees for The Green Executive. Happy days!

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17 March 2010

Base 2010: Day 2

Unexpected pleasure last night - steady on - an organic/biodynamic wine tasting session hosted by Sommelier of the Year 2009, Laura Rhys. None of this swishing and spitting nonsense either - not a drop of this wine went to waste. With two young kids, I've got out of practice of handling drink on an empty stomach, so afterwards I had a quick dinner and retired to my room with a lemonade and a book...

No ill effects this morning, so I went running again, this time over to the Thames Barrier and its park before coming back over the Victoria Dock Bridge (see pic - and, yes, I did run up the stairs).

First up this morning was Ed Miliband MP, UK Climate Change and Energy Secretary. Like his brother before him, he was very clued up as to the issues and fairly honest about Government efforts. I say 'fairly' as I asked him how he squared his excellent Copenhagen "Martin Luther King didn't say 'I had a nightmare'" line (which he repeated here) with his department's 'nightmare fairy tales' TV adverts. He said it had been cleared by the Advertising Standards Agency when they had in fact criticised one or two elements. Tut tut. His answer was a bit evasive too, saying we needed to warn of both the dream and the nightmare.

Mid-morning I delivered the 'Three Secrets' presentation to a small-ish but very responsive audience - great questions (remember you can see a previous version of this here). I followed this with a lengthy discussion over coffee about the Green Executive with Earthscan, then some chats in the VIP enclave - I'm finding some of these conversations more rewarding than the formal sessions.

But I did break out again to go and see Vince Cable, Lib Dem shadow chancellor and the most respected politician in the UK. I knew he had worked for Shell, but I didn't realise he had participated in the Brundtland Report or an early international political investigation of climate change. He was very realistic on the impact the recession was having on sustainability and sketched out some ways of getting back on track, particularly making the EU Emissions Trading Scheme work as it should. But he had some gloomy things to say about the state of the economy and the consequences.

Another great day!

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16 March 2010

Base 2010: Day 1

The first thing I saw this morning was the sight of two swans skimming low over the Royal Victoria Dock outside my hotel window - the dock is so huge I at first assumed it was the Thames itself. I went for a jog and found that just outside the immediate and somewhat sterile bubble of the Excel conference centre and its cluster of hotels and restaurants, the real East End of London is alive and well - fishmongers unloading their vans, small chemical works and some old traditional mills - all with a rough around the edges charm.

The Base 2010 event itself is very well organised, but the organisers were dwelt a blow by the gods of transport, and the first session by Bjorn Stigson (of WBCSD) had about three times as many people in it at the end that at the start. There was a surreal moment jsut before kick-off where I realised I was surrounded by dozens of people all leafing through my book. Stigson gave a very clear view of the enormity of the task ahead of us.

I'm trying to ration the sessions I attend to avoid powerpoint overload, so I keep retiring to the funky little VIP area with its air-hostess hostesses (it's sponsored by Qatar Airlines), leather furniture and complimentary food and drink.

The second session I went to was about the business case for sustainable development. There were some great contributions from Paul Turner of Lloyds TSB, John Elkington (founder of SustainAbility), Stephen Howard of Business and the Community and Peter White of P&G.; Interestingly in the latter, when the executive in charge of sustainability, Bob McDonald, was promoted to CEO, he insisted on keeping the sustainability portfolio. There were so many quotable lines from this talk I can't put them all in this post, but several will be added to the Green Executive, but it was (guess who) P&G;'s "no trade offs" approach to sustainability that stuck in my mind - great product AND great environmental performance, never 'OR'.

After lunch I facilitated a round table discussion on, again, the business case for sustainability. We had a great conversation based around my model and how it applied in different cases - from finance to plastic bags by way of legal services. Who would have thought that there was a distinct market for legal advice on renewables?

After that I retired for a glass of red wine from the Qatar ladies (it's tough at the top) and to write this. More tomorrow!

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12 March 2010

Low Carbon Business Seminar - feedback

It was a long trundle on the train down to Birmingham on Wednesday, and a longer one back, for the Low Carbon Best Practice Exchange (bring on high speed rail!). But the environmental strategy session went great. I tried out my business case model on the participants and it did a really good job of getting the message across - if you want the higher benefits then you can't expect a direct ROI (you'll probably get one, but don't aim for one...). The message came back loud and clear from delegates - new business is the priority and you could see the penny drop about investment decisions (more on this in this month's Low Carbon Agenda).

In the second half of the seminar we looked at forecasting and backcasting approaches. I challenged the participants to create a vision of their business in 2020 - a tall order - and it really made them think. The best answer was a bit of a cheat as it came from the lady from Hilton hotels and it was pinched from their subsidiary Scandic - "if you stay in our hotel, you footprint will be smaller than if you stayed at home". Genius - relevant, understandable and clear. The great thing is that Scandic have already achieved it.

The other session I attended was about business opportunities in the Low Carbon Economy. It was a good discussion, but I broke my promise to listen 10 times more than talk...

Well worth the trundle!

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