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26 October 2012

Who's the leech, Mr Delingpole?

I've pretty much given up paying attention to "contrarian" anti-environmental bloggers - the purveyors of zombie myths that just won't die - but it came to my attention that James Delingpole of the Telegraph has recently labelled my profession "leeches on the productive sector." Given that Mr Delingpole earns a living from winding people like me up, I really shouldn't rise to the bait. But, hey, it's a Friday...

Let's have a look at the sustainability consultancy profession. Like all business consultants, we operate in the marketplace. We have to offer something to our clients which is of value to them above and beyond the price we charge for it. If we fail to do that we go bust - simple free market economics of the kind that Mr Delingpole claims to be a fan. And to insult our profession is to insult our clientele - Delingpole's "productive sector" - as that's where the demand comes from.

Mr Delingpole would presumably disagree with the pressing business case for sustainability - that by going green you can win more business, protect your brand, attract and retain staff more easily, cut costs and avoid current and future risks. But, as with his views on climate change and renewable energy, he is proved wrong by any objective look at the facts - to take one recent example, this 2012 Harvard Business School study which concludes "sustainability-focused companies outperform their peers."

Sustainability consultants help their clients unlock this competitive advantage and charge commensurate fees in return. But, hey, let's not let evidence, scholarship and market forces get in the way of histrionic polemics.

Far be it for me to cast aspersions back, but which profession delivers more for the economy and society? One that helps businesses thrive within the limits of the natural environment, or a job which appears to consist of copying and pasting unscientific nonsense off the web, adding some snark at the top and bottom, and presenting yourself as some kind of expert? Over to you, Mr Delingpole...

 

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Posted by Gareth Kane 2 responses

4 August 2010

We can help you with that...

We often find our clients and potential clients stuck in a quandary. They tell us "we want to do something on sustainability/csr but we're not sure what and we'll call you when we've worked it out." It is hard work persuading them that "we can help you with that."

The fear is that they would be putting their future in someone else's hands and who knows what that might mean. Here's some reasons to master that fear:

1. The biggest value a consultant can bring to an organisation is strategic direction in unfamiliar territory. Sustainability is a great case in point - it is uncharted territory for most organisations, so why not get someone experienced in to advise on the big picture, rather than try and work it out from scratch?

2. Any consultant worth their salt will work with the client to identify the overall aims, objectives and approach, rather than try to apply a "one size fits all" template to everyone. This means you get the solutions that work for you.

3. Consultants are much more effectively utilised as "expert advisors" than "hired hands". If you don't know where you are going, that's when you need advice. If you know what you want, and how you want it done, you should implement it internally - employing a consultant to do it makes no sense unless there is a particular skill or process required (and usually then you can fish at the 'commodity' end of the market - eg for ISO14001 implementation).

Want advice on employing a consultant? We can help you with that!

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Posted by Gareth Kane no responses

15 February 2008

How not to employ an Environmental Consultant...

I recently requested tender documents from a large organisation who wanted a carbon footprint. They had a huge raft of different properties, a big fleet of vehicles and a complex supply chain. When I read the tender I was aghast. They wanted:

- a "comprehensive report" on their carbon footprint.

- 3 ways they could reduce this by a stipulated amount.

- all this within 4 weeks (the same time they had given themselves to evaluate the tenders).

- the consultant to quote a daily rate.

I wrote back and told them this was unrealistic. I didn't explain why in detail, but here are the reasons:

- Daily rate: if you pay by the hour/day then frankly you are paying for the consultant to type slowly or hang around your premises chatting. It's the only way consultants can make any money out of selling their expertise by the hour, other than lying to you about the hours they've put in. The tight timeframe just encourages a larger team of consultants to work even more inefficiently - team meetings rack up those hours.

- Prescriptive methodology: if the person writing the tender has expertise in environmental consultancy, why don't they do it themselves? If not, and they need an expert, why not let that expert suggest their own methodology?

- 3 ways: what happens if it is 2 or 4 or 6?

- Comprehensive report: they must have some space on the dust collecting shelf to fill. Of course, given the daily rate, you'll make the slow typing consultant happy!

- 4 weeks: how does the client know how long a good piece of work will take? Will the client really be able to provide all the information in this timescale? Will all key staff be made available? Would a better study in 8 weeks not be, well, better? Given the complexity of the problem, it will take a reasonable amount of chronological time (as opposed to billable hours) to build an organisational model, collect data, interpret it, interview staff and develop solutions.

How about this as an alternative:

- Fixed fee: the incentive is for the consultant to work efficiently, not rack up billable hours.

- Flexible methodology: I like to engage the client's staff in solution development as a. they know much more about the business than I will learn in a few weeks, and, b. the recommendations are much more likely to be implemented if the staff have ownership. There was no scope for this in the Tender above as the client probably hasn't thought of it. I'm not expecting them to have either - I'm the one who's meant to know what I'm doing!

- Appropriate deliverables, discussed and agreed between consultant and client.

- Unless there is a very good reason for the tight timeframe, why not let the consultant suggest how much time they will need to deliver the project (the engagement strategy I mentioned above will take more time to organise).

This is not a rant against that one organisation - virtually every tender I look at has a similar approach. Which is one reason I've ditched tendering for work except in a few special circumstances. If I were buying consultancy I would ask consultants to send in a project proposal to address the highest level requirements (we want to cut our carbon footprint by X%) the way they think is best, shortlist and interview before appointing.

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Posted by Gareth Kane no responses

1 August 2007

Happy Birthday To Us!

Terra Infirma was established exactly a year ago today with the mission to bring sustainability to industry, communities and other organisations. In 12 months we have been directly employed by 10 clients ranging from Government Departments to micro businesses, worked with over 100 organisations face to face through those contracts, and communicated with many thousands of people through articles, blogs and on-line forums. The next year looks highly promising too with some fantastic projects in the pipeline.

Laying the self-congratulation aside for a moment, this success is probably not surprising given the UK's environmental consultancy market has risen to £1.5bn a year, pretty much doubling from 10 years ago (source: ENDS). The biggest contributor to the sector is land remediation, followed by waste management - suggesting that most money is still to be made cleaning up existing pollution rather than redesigning systems to avoid environmental problems in the first place, the service we provide to our clients.

This blog is one of the features that we will be maintaining into the next year - we hope you will keep reading and please do not hesitate to get in touch via info@terrainfirma.co.uk if you would like to discuss any sustainability issue with us. Now where's that champagne...

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