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24 September 2012

Ove Arup, Total Architecture and Sustainability

Last night, I was on one of my now regular night-time strolls trying to get squalling baby to sleep. To keep me sane, I often give myself a mission on these walks so I'm not just wandering around in circles waiting for silence to envelope my tiny banshee. And last night I went to find the blue plaque on a nearby house where the legendary civil engineer Ove Arup was born in 1895. We can do quite a bit of an engineering tour around my neighbourhood, if that sort of thing turns you on - William Armstrong was born half a mile a way and educated a couple of hundred yards away, and from my window I can see the site of the first stationary steam engine built by George Stephenson after he went into business for himself, just before he started putting them onto wheels.

Ove Arup is most publicly well known for designing the Sydney Opera House, but known within the construction industry for his development of the idea of 'Total Architecture' where the boundaries between disciplines are broken down and everybody takes responsibility for all aspects of a design.

When engineers and quantity surveyors discuss aesthetics and architects study what cranes do we are on the right road. 

When I interviewed Chris Jofeh of Arup for The Green Executive, he drew a line between the Total Architecture ideas of the firm's founder and the work the company now does on sustainable buildings. One of my very, very few regrets about the book I now have is that I didn't pick up on the 'Total' meme at the time and dub the highest level of corporate sustainability 'Total Sustainability' as this kind of deep integration of sustainability into everybody's responsibilities and mindsets is what I was proposing.

I did draw a parallel between what I called 'Full Integration' of sustainability and Total Quality Management (as does John Elkington in The Zeronaughts), but the more I think about it, Total Architecture may be a more appropriate analogy. Quality control is an internal, managerial issue, architecture is more outward looking, often inspirational and occasionally groundbreaking - what sustainability should be.

More food for thought for my nocturnal meanderings with the noisy boy!

 

 

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22 June 2012

The Biggest Barrier to Sustainability

Here's the latest in my Green Business Confidential podcast series. It's called "The Biggest Barrier to Sustainability" and you'll have to listen to find out what that is.

Audio MP3

Or, you can download it here and listen on your MP3 player:

GBC15 The Biggest Barrier to Sustainability

You can get the whole podcast series here or subscribe on iTunes.

 

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18 June 2012

From Total Football to Total Sustainability

Oh, how the mighty fall! The Dutch national football team limped out of Euro 2012 last night without a point to their name. I was disappointed as I've always been a fan of the Oranje, remembering the imperious triumvirate of van Basten, Gullit and Rijkaard who swept all before them in Euro 1988 with that uniquely Dutch brand of soccer known as Total Football.

Total Football, exemplified by the legendary Johan Cruyff in the 1970s (right), was the concept that every player had to be proficient in every position, so the team could adapt fluidly to any circumstance arising during the game, taking responsibility for all roles, no matter what their nominal starting position was. It was developed by national coach Rinus Michels who took the team to the World Cup finals in 1974 and that 1988 title.

There are clear parallels with Total Quality Management (TQM) where Quality became everybody's responsibility, not just that of designated quality staff. This lead to revolutions in motor manufacturing and consumer electronics.

My model of addressing ethical, social and environmental issues within business is based on TQM, so it could be dubbed 'Total Sustainability' - where every 'player' in the company has responsibility for sustainability, no matter what their nominal job role. This takes awareness, skills and willingness to 'own' environmental and ethical problems and not just leave them to others. Achieving such a culture change is no trivial task, but the TQM revolution shows that it can be done.

Despite their mastery of Total Football, the Dutch team's success has often been undermined by their notoriously combustible team spirit - that's one aspect best not copied!

 

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