Environmental Strategy, Leaf Hairdressing
Leaf Hairdressing wanted to position itself as an eco-friendly independent hair salon to reflect the owner's beliefs and to give them a source of competitive advantage over national chains.
Terra Infirma calculated their carbon footprint, recommended carbon reduction measures, helped them develop an environmental policy and produced copy for the environmental section of their publicity flyers.
"Terra Infirma did an excellent job... the work has resulted in a substantial increase in customers."
Catherine Caisley, Owner, Leaf Hairdressing
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