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Monday, 26 January 2009
Weekly Tip #41: Avoid the cliches
This is the latest of a series of tips extracted from the Green Business Bible e-book:Eco-clichés turn people off - particularly cynics. Personally I never want to see a picture of hands cupping a sapling ever again. Find a stronger brand for your green communications - and one with a spark of originality.
Labels: cliches, communications, tips
# posted by Gareth Kane : 07:49
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Friday, 14 December 2007
You'll never see this picture on this website...
...oops, you just have!
We're planning an overhaul of the Terra Infirma website in the New Year, so I've been spending 'idle' moments (I say "idle" - this week's been one of the busiest since the company started) browsing our competitors' websites to see what the, er, competition is doing.
One of the things I've noticed is the preponderance of cupped hands holding saplings. And I hate them! To me there's something incredibly naff and twee about the whole 'nature's safe in our hands' image that it projects*.
I'm glad I've got that off my chest, but if you want to share your favourite least favourite eco-cliches, post 'em in the comments.
*And that's from a man who's just signed dozens of Xmas cards showing a polar bear cub rolling in the snow...
# posted by Gareth Kane : 06:43
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A highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.
