Friday, 12 September 2008
Low Carbon Products & Services Seminar - 22 October 2008
I'm giving another seminar on developing, marketing and selling low carbon products and services next month, this time in lovely Harrogate. The seminar is part of the Low Carbon Innovation Exchange event which is certainly the best of its kind that I've ever attended.
At my midday seminar you will:
learn the business case for going beyond compliance.
discover what makes a product or service a low carbon product or service.
find out which markets are booming and why.
learn how to market and sell low carbon products & services.
identify the risks, and how to avoid them.
Plus you will benefit from all the other seminars, panel sessions, one-to-one meetings and round table discussions in the Exchange. Oh, and there's a great lunch included.
Here's The Deal
If you register for my seminar, you will also get:
The reduced entry fee of £295 + VAT for the whole event.
A FREE copy of my eBook "The Green Business Bible" (RRP £24.95+VAT).
A FREE 30 min telephone coaching session (normally £150.00+VAT).
50% discount on my full day "Building a Low Carbon Business" Seminar (full price £295.00+VAT).
A Certificate of Attendance for CPD purposes.
But, to get these offers, you must register via this link. You can see the whole programme for the day here, but you must use this registration link to get the freebies.
At my midday seminar you will:
Plus you will benefit from all the other seminars, panel sessions, one-to-one meetings and round table discussions in the Exchange. Oh, and there's a great lunch included.
Here's The Deal
If you register for my seminar, you will also get:
But, to get these offers, you must register via this link. You can see the whole programme for the day here, but you must use this registration link to get the freebies.
Labels: carbon footprint, carbon management, seminars, training
Friday, 8 August 2008
Are they crazy? Or do they think I am?
Maybe it's just because it is summer, but I'm getting lots of crazy offers from telesales people recently.
Typically the spiel is along the lines of:
"We're running this fantastic event about sustainable [procurement/strategy etc]. We've been given your name as you are a leading [reads something verbatim off the front page of our website - dead giveaway]. Would you be interested?"
The killer punchline, if I let the call run its course, is they usually want me to pay to give a seminar to a room full of people who are desperate to open their fat wallets, but who haven't a clue where to get help.
I now stop them in their tracks. "If you want me to deliver a seminar it will cost you £X 000".
My seminars are of value to attendees, therefore I charge. That's what I do for a living - exchange value for money. These people are looking for speakers whose sessions have negative value, otherwise they wouldn't have to pay to deliver them. You get what you pay for...
Typically the spiel is along the lines of:
"We're running this fantastic event about sustainable [procurement/strategy etc]. We've been given your name as you are a leading [reads something verbatim off the front page of our website - dead giveaway]. Would you be interested?"
The killer punchline, if I let the call run its course, is they usually want me to pay to give a seminar to a room full of people who are desperate to open their fat wallets, but who haven't a clue where to get help.
I now stop them in their tracks. "If you want me to deliver a seminar it will cost you £X 000".
My seminars are of value to attendees, therefore I charge. That's what I do for a living - exchange value for money. These people are looking for speakers whose sessions have negative value, otherwise they wouldn't have to pay to deliver them. You get what you pay for...
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