Subscribe
Recent Posts
Eyjafjallajoekull and all that
Sustainability in the Service Sector - video
Are you part of the problem...
Book Review: Confessions of a Radical Industrialis...
We're coming over all web 2.0...
Archives
News & Views From the Front Line
Wednesday, 21 April 2010
Waitrose's bags of milk flop
It was no surprise to me that Waitrose's "eco-friendly" bags of milk have not sold and, ironically, led to lots of wasted milk. Simple question for Waitrose "Who on earth would buy milk in a bag?". How do you open them without spurting milk over your kitchen floor? Why would someone put up with this to go a tiny bit greener? Just "why"?
Back to the drawing board...
Labels: eco-product, packaging, waitrose
# posted by Gareth Kane : 05:03
0 Comments
A highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.
