Here are 10 easy ways to mess up your sustainability programme:

  1. Cause a big environmental disaster (ahem, BP...)
  2. Overstate your case and end up being accused of greenwash
  3. Expect your customers to take the pain
  4. Rely on an immature supply chain
  5. Leave 'green' in a ghetto/silo
  6. Give your sustainability staff responsibility but no authority
  7. Set no budget
  8. Expect a direct ROI on all projects
  9. Expect incremental targets will deliver more than incremental results
  10. Inconsistent and contradictory messages from the top
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