10 Classic Sustainability Pitfalls
Here are 10 easy ways to mess up your sustainability programme:
- Cause a big environmental disaster (ahem, BP…)
- Overstate your case and end up being accused of greenwash
- Expect your customers to take the pain
- Rely on an immature supply chain
- Leave ‘green’ in a ghetto/silo
- Give your sustainability staff responsibility but no authority
- Set no budget
- Expect a direct ROI on all projects
- Expect incremental targets will deliver more than incremental results
- Inconsistent and contradictory messages from the top
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