NHS Blood & Transplant
NHS Blood & Transplant (NHSBT) provides blood and transplantation service to the UK’s National Health Service, looking after blood donation services in England and transplant services across the UK. This includes managing the donation, storage and transplantation of blood, organs, tissues, bone marrow and stems cells, and researching new treatments and processes. Having supported NHSBT for many years, Terra Infirma has recently helped them develop a Sustainability Strategy.
We ran a workshop with the NHSBT Sustainable Development Group (SDG) to work out the business case, set targets and outline key priorities using a backcasting methodology. We replicated this workshop with the NHSBT board to gain buy-in, with the success of the session illustrated by the Directors boosting the carbon reduction goal from 40% to 50%.
Using the content of those two workshops, Terra Infirma worked with the SDG to condense the goals and priorities into a short 8-page strategy document. Given the diverse readership the strategy starts in very accessible, high-level terms then grows progressively more detailed as it goes on. This means the reader can go as far as they need to.
Following the publication of the strategy, Terra Infirma has been supporting its roll-out across the organisation.