Are brands really bad for the planet?
I'm not a mainstream environmentalist for one very good reason - like any tribe, you need to sign up to a set of beliefs that...
Green Marketing: Audi vs Fiat
Apr 18, 2011
Saw this Audi ad yesterday and thought it was all wrong from a green marketing point of view - click on it to see it...
The Green Executive Extract: Replacing Products with Information
Apr 15, 2011
It was 31 September last year that I submitted the manuscript for my second book The Green Executive. Last night I finally submitted the final...
Green Business Webinar #4: Good Housekeeping
Apr 14, 2011
The fourth of our Green Business Webinars will be held on 4 May at 14:00 GMT. The hour long session will cover everything you need...
Sexing Up Sustainability
Apr 13, 2011
Sustainability story of the day must be Marks & Spencer's launch of a carbon neutral bra, knickers and suspender belt set - certainly taking the...
The Oil Conundrum? The Answer Is Easy.
Apr 11, 2011
While I've been on holiday, oil prices have continued to rise - now over $125 a barrel and heading fast for its previous pre-global crash...
Put a cork in it! – and protect sustainable agriculture
Apr 7, 2011
From an environmental point of view, the highlight of my trip to Gaucin has been walking in the oak forests that cloak the steep hillsides...
The Green Graveyard – A Requiem
Apr 5, 2011
Back in 2002 I saw US green marketeer Jacquelyn Ottman give a presentation at a conference in London entitled "The Green Graveyard" - the place...
Why you need a Sustainability Strategy
Mar 31, 2011
A Postcard from Gaucin
Mar 28, 2011
I woke up early yesterday morning and got out onto the veranda of our holiday apartment before the rest of the family. A vulture wheeled...