Earlier this year, I wrote 10 Rules for Corporate Sustainability to mark the 200th edition of The Low Carbon Agenda (yes, that’s 200…). The ebook is a very short (10 page), punchy description of the 10 most important lessons I’ve learnt in over 25 years of delivering Sustainability in organisations large and small.

I’m now making 10 Rules available to all and releasing an audio version across 10 podcast episodes, one for each rule, which will be released roughly every 4 weeks.

Here’s Rule 5: Don’t try to convert people to Sustainability; find out what buttons to press. This one covers the most important thought I’ve ever thunk: Green Jujitsu, which is about playing to people’s strengths rather than seeing them as ignorant and in need of education. It flips engagement 180° so you speak their language rather than yours. Try it – it works!

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