Engaging the the public on e-waste using the mighty Hypnocat with Scott Butler
If your senses have ever been assaulted by a psychedelic pink cat rapping about recycling your electronics, then Scott Butler, Executive Director at Material Focus, must take some of the blame. This week on the Net Zero Business Podcast, we talk about the world of electronic waste wasted resources, including:
- The importance of recycling waste electrical and electronic equipments (WEEE)
- The challenges of fast tech, disposable vapes and electronic tat
- The two key aspects of public engagement: facilities and motivation
- The story behind Hypnocat and what happened to The Junk Hunk
- How negative experiences outweigh positive experience
- Critical minerals, green tech and the circular economy.
The £1m circular electronic fund Scott mentions can be found here. Deadline is 14 August 2025.
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