Date(s) - 01/09/2021
2:00 pm - 3:00 pm
Categories No Categories
There’s little point in making sustainability improvements if you don’t communicate them effectively. On the flipside, many who do try to communicate what they are doing on Sustainability get accused of Greenwash.
This webinar gives you some powerful techniques to navigate this minefield.
• Crafting a compelling message
• Avoiding eco-cliches, greenwash and virtue-signalling
• Understanding the perception of ‘green’ in different markets
• Effective green marketing
Your tutor is respected green business expert Gareth Kane. Gareth is the owner of Terra Infirma Ltd and has worked with hundreds of organisations from micro businesses to trans- national corporations to improve their environmental and economic performance. Gareth has authored five Sustainability books, including The Green Executive, and has trained thousands of people in green business issues.
Green Academy sessions are run on-line using Zoom which runs on all major operating systems. You will need either a headset for your computer or access to a phone line for audio.
You will receive a workbook (in pdf format) with your sign up instructions before the session. During the session itself, you will be invited to complete sections of the workbook which will allow you to apply the concepts to your organisation and provide you with a ready-to-go action plan.