Earlier this year, I wrote 10 Rules for Corporate Sustainability to mark the 200th edition of The Low Carbon Agenda (yes, that’s 200…). The ebook is a very short (10 page), punchy description of the 10 most important lessons I’ve learnt in over 25 years of delivering Sustainability in organisations large and small.

I’m now making 10 Rules available to all and releasing an audio version across 10 podcast episodes, one for each rule, which will be released roughly every 4 weeks.

Here’s Rule 4: Strategy and Culture are two sides of the same coin. If you click on services at the top of this page, you will see Strategy and Engagement as two separate things, but in reality engagement is embedded into everything I do. Why? Because no matter how good your Sustainability Strategy, its success will be determined largely by the level of buy-in from key decision-makers. I sometime muse that a mediocre strategy that gets implemented is infinitely better than a perfect one gathering dust on a shelf.

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