Why you shouldn’t tell people what to do in Sustainability
"We should have listened to you – everything you said came true." Thus spake a client last week. I felt a simultaneous warm surge in...
Why Sustainability Projects Fail (and it is YOUR fault)
Apr 20, 2026
Here's a (lightly disguised) anecdote I heard last week: "I worked really hard on this project, did all the research, polished my arguments, presented it...
‘Calling out’ Sustainability misinformation doesn’t work (but it can be fun)
Dec 3, 2025
"Comment is free; facts are sacred." That quote is from CP Scott, Liberal MP and editor of the Guardian at the turn of the 20th...
What we can learn from Sustainability ‘Reply Guys’
Oct 6, 2025
Last Thursday, I posted one of my periodic "My views on the low carbon news" posts on LinkedIn. As these don't include any external links,...
The most frustrating thing in Sustainability…
Sep 18, 2025
I've just finished my second 'mastermind' session in two days – yesterday was for the automotive value chain and one cross-sectoral. If I had to...
The most influential book in my Sustainability career…
Aug 20, 2025
a. isn't a book about Sustainability, and, b. you've probably never heard of it. When I set up Terra Infirma Ltd 19 years ago, my...
Train, train, train…
Jun 17, 2024
I’m writing this on a train down to London from Newcastle. It struck me that, like almost every train trip I have taken recently, the...
Making Sustainability Happen with Mark Shayler of Ape
Jun 7, 2024
In this week's episode of the Net Zero Business Podcast, I speak to someone I find eternally inspiring, Mark Shayler of Ape. We cover a...
The Three Most Underrated Concepts in Sustainability
May 31, 2024
In this week’s episode of the Net Zero Business Podcast, I nominate three concepts that can be used to revolutionize your Sustainability programme, but remain...
The best at Sustainability are the most…
May 13, 2024
Curious. I thought this thought while editing my interview with Tobias Webb last week. The theme that emerged was ‘learning by failing’, and failing either...