Sustainability is complex, but we must make it simple
One of the longest running (if not the longest running) culture war subjects must be agriculture. From the organised, but ultimately failed, backlash against Rachel...
What’s the key to Sustainability engagement/communications?
Mar 4, 2024
Last Tuesday evening I was shivering on the touch line of my youngest’s football practice and scrolling through my e-mails. A message had arrived from...
Why one sycamore tree gets more coverage than mass deforestation
Sep 29, 2023
I don't know how many times I've done the classic walk along Hadrian's Wall to Crag Lough, then looping back either just south or north...
What Shell’s advertising ban says to industry
Jun 7, 2023
The UK's Advertising Standards Agency (ASA) is getting increasingly feisty when it comes to greenwash. Its latest target is Shell, for releasing a series of...
Should the new icon of the climate challenge be the puffin?
Mar 13, 2023
Way, way back when I first set up Terra Infirma, I ordered a set of corporate Christmas Cards featuring a polar bear stalking across the...
Reframing the LTN/15 minute city debate
Feb 13, 2023
Regular readers will know I'm a Councillor here in Newcastle and last night I gave an informal talk to political colleagues about Low Traffic Neighbourhoods...
Sustainability is not just ‘doing nature a favour’
Feb 8, 2023
At yesterday's Corporate Sustainability Mastermind Group (CoSM) a new member* said something that I thought was quite brilliant: "We've got to get people away from...
Even I’m not *that* interested in Sustainability…
Dec 16, 2020
There are definitely three types of LinkedIn connection request. There are those who genuinely want to connect through mutual interest, there are those where hitting...
Stay alert: green comms lessons from the Government’s Covid slogans
Sep 28, 2020
The Covid-19 crisis has seen more public behaviour messaging on anything I can remember since AIDS first crashed into the public consciousness in the late...
Talking Sustainability? Who are you talking to?
Sep 7, 2020
Every time I read a Sustainability document, I ask myself "who is this for?" If I'm drafting a Sustainability Strategy, I always ask my client...