Jung, Greenwash and Sustainability
Gotta love Twitter some times, and last night I saw this wonderful quote attributed to Carl Jung:* "You are what you do, not what you...
How to spot a Sustainability fig leaf…
Nov 10, 2017
Yesterday I drove down the A19 to Teesside for a client meeting. Every time I do this, there's always a nostalgic moment when I crest...
Greenwash of the Week
Sep 9, 2016
You would have to have a very strange existence if your whole footprint was "greatly reduced" and all your waste was eradicated simply by changing from...
Virtue Signalling: an insidious form of greenwash
Aug 25, 2016
I've always hated those pious "Save the planet: don't print this e-mail" statements in people's e-mail signature blocks. Why? Because it is blatant 'virtue signalling'...
Where does greenwash end?
Jan 29, 2016
Interesting CSRChat on Twitter last night, featuring David Gelles who writes on Business & Sustainability for the New York Times. He mentioned that he thought...
CSR – HR = PR
Jun 26, 2015
On Wednesday I was at an event organised by CIPD North East for HR professionals. I'd been asked to come along by my colleague Tracy...
Save us, please, from vacuous green slogans
Apr 30, 2014
Saw this the other day. Anybody guess what it means? Does 'green' just refer to the company livery? Or is it a promise of sustainable...
Ask Gareth: How Green Is Green?
Apr 25, 2014
In this edition of Ask Gareth, I discuss the thorny issue of making green claims and how to avoid accusations of greenwash. You can see...
Green Thread = Green Wash
Jan 22, 2014
This month I had to comment publicly on an important local strategy which boasted about having "a green thread" running its policies. Yesterday, someone complimented...
Shout sustainability from the rooftops or keep mum?
Jan 13, 2014
The first green neologism I have come across in 2014 is 'green hush'. If greenwash is exaggerating environmental performance then green hush is playing it...