The dumbest idea in energy politics…
In 1865, economist William Jevons noted that efficiency in coal-powered machinery didn't lead to reduced coal consumption. Instead, counter-intuitively, efficiency could speed up consumption –...
On the Rebound?
Oct 8, 2007
Last week I made reference to the 'rebound effect'. I like to illustrate this concept with a little story. Back in December 2003, I wrote...
Big Push for Energy Efficient IT
Jun 15, 2007
The BBC is reporting that a consortium of big IT industry names: Google, Microsoft, Intel, HP, Sun, Dell and Yahoo, is working to radically reduce...