Long term vs short term in Sustainability
In Sustainability, we talk a lot about lengthening our mental timescales – 'building cathedrals', making products longer lasting etc. And while this is great, we...
Is long term thinking always a good thing?
Feb 15, 2017
A couple of times in recent weeks and months I have heard/read calls for 'long term thinking' for Sustainability - 2050 seems to have a particular...
Sustainability Timescales – not too near or too far
Apr 27, 2016
An organisation I have dealings with (not a client), has recently announced an challenging sustainability target for 2050. "More ambitious than Paris" is the boast. Which...