Here's a great quote to guide our answer to this crucial question:

Commitment is an act, not a word ~ Jean-Paul Sartre

Here are some of those acts that demonstrate true commitment to Sustainability:

  • Setting a generous Sustainability budget;
  • Setting stretch targets and working out what is required to meet them;
  • Delegation of those targets down through the reporting structure, aligning responsibility with authority;
  • Creating/installing products, services or processes which makes a step change in Sustainability;

And, drum roll,  the litmus test:

  • Axing products, services or processes on Sustainability grounds.

How does your organisation measure up?


For more on setting Sustainability targets and developing a strategy, check out Seven Steps to a Successful Sustainability Strategy.


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