Here’s a great quote to guide our answer to this crucial question:

Commitment is an act, not a word ~ Jean-Paul Sartre

Here are some of those acts that demonstrate true commitment to Sustainability:

• Setting a generous Sustainability budget;
• Setting stretch targets and working out what is required to meet them;
• Delegation of those targets down through the reporting structure, aligning responsibility with authority;
• Creating/installing products, services or processes which makes a step change in Sustainability;

And, drum roll,  the litmus test:

• Axing products, services or processes on Sustainability grounds.

How does your organisation measure up?

For more on setting Sustainability targets and developing a strategy, check out Seven Steps to a Successful Sustainability Strategy.