A delegate on this month’s Green Academy webinar gave me very some insightful feedback. She said she valued the webinars because everytime her company thought they were “there”, she learnt something new to try.
I occasionally come across people who are much less prescient than my wise correspondent. “We’ve done all that!” they declare, no matter what case study or technique you describe. The obvious rejoinder is “Oh, so you have a zero environmental footprint then, do you?”
Harsh, but fair.
These people have made the fatal mistake of confusing process and results. Yes, they can tick all the process boxes, but that’s no guarantee that they are delivering results. The cutting edge of green business has gone way beyond commitments, beyond processes and techniques and is now focussed on delivering clear, demonstrable and impressive results.
The bad news is that you are never “done”, never “there”, never “finished”.
The good news is that you are never “done”, never “there”, never “finished”.
Life would be very dull if you were.