Back to basics?
Looking back at the two seminars I gave at the North East Regional Business Fair last week, they went quite well. We had about 15-20 delegates at each with most of them attending both seminars. But I have niggling doubts about their effectiveness.
On the first, Building A Low Carbon Business, I went through my five point model for transforming any organisation into a low carbon equivalent, ranging from better carbon management through to developing innovative products and services to help others slash their carbon footprint. I then discussed markets and marketing of low carbon products and services and the golden rule of green business.
“Should I switch my computer off at night?”
“Is recycled paper really better for the environment than ordinary paper?”
There wasn’t one question about what I would call “Low Carbon Business”.
Sometimes I think I pitch my seminars at too ambitious a target. There is still so much confusion over some of the very simple, everyday stuff, that there is probably a lot of scope for “20 Top Tips for Your Office” or something similar. On the other hand, how are we ever going to break past the ‘rearranging the deckchairs on the Titanic’ level of understanding if people like me don’t stretch the understanding and bring in the rest of the agenda?