Gareth's Blog - Terra Infirma

Delivering Corporate Sustainability

3rd August 2011

In sustainability maturity model (above) that sits at the heart of The Green Executive, one of the five key requirements to create a truly green business...

Happy Birthday to Us!

1st August 2011

It is five years to the day that I cast off the chains of an institutional career and set up Terra Infirma. I still remember...

Make it easy for your staff to be green!

29th July 2011

At the minute I am spending the bulk of my project time engaging clients' staff members in sustainability with the aim of changing their attitudes...

Avoiding Greenwash: How Green is Green?

27th July 2011

Greenwash is widely regarded as the greatest sin in the green business world. The term was coined by environmentalist Jay Westerveld in response to those...

What matters to us

25th July 2011

It just seems to be unrelenting bad going-on-horrific news at the minute: the famine in Somalia, the massacre in Norway and Amy Winehouse's tragic, if...

Green Business Is Just A Fad

22nd July 2011

I'm taking a day off today, so I've handed over the reins of Green Business Confidential to special guest Hugh Jim Pakt, CEO of DirtyCorp...

When the going gets tough…

20th July 2011

Regular readers will know that three days a week I go for a run along the Ouseburn river valley up into Jesmond Dene and back...

Storytelling

18th July 2011

I was delighted at the weekend to be sent this amazing picture by Melvin Redeker of him reading The Green Executive while on a kayaking...

Living in the Real World…

15th July 2011

When I first got started in this business I used to get patronised a lot. "It would be nice to [be greener]," these grey haired...

Green Business Confidential: Stretch Yourself

13th July 2011

Here's the latest Green Business Confidential podcast, entitled "Stretch Yourself" - it's about how incremental targets are a false friend. Or, you can download it...

Gareth’s Blog