Gareth's Blog - Terra Infirma

Green Academy session #5: Greening The Supply Chain

10th May 2011

The fifth of our Green Academy Webinars will be held on 1 June at 14:00 BST. The hour long session will explain why you need...

Walking the walk…

9th May 2011

The central theme of my forthcoming book The Green Executive (did I mention it comes out this month?) is that green/sustainability/csr has become a strategic...

Sustainability goes strategic

5th May 2011

Interesting research from KPMG saying that almost 55% US companies have a sustainability strategy. KPMG go on to say: When asked to identify the key...

Worried about Peak Oil? You might be 5 years too late.

3rd May 2011

In the last week, UK newspapers have been dominated by two pieces of news - the Royal Wedding and the death of Bin Laden -...

What are you going to do with all that data?

28th April 2011

The old management aphorism "that which gets measured, gets managed" is all too true, but so is the old farmer's saying "a pig never got...

Don't preach to the choir

26th April 2011

Amongst political interweb types is a phenomenon known as the 'echo chamber'. This is where a tribe of people get very excited tweeting, blogging and...

How Stupid Is That? Green Business Blunders

22nd April 2011

Here's the sixth Green Business Confidential podcast, entitled "How Stupid Is That?", which is a bit of a rant about stupid green business blunders: Or,...

Are brands really bad for the planet?

20th April 2011

I'm not a mainstream environmentalist for one very good reason - like any tribe, you need to sign up to a set of beliefs that...

Green Marketing: Audi vs Fiat

18th April 2011

Saw this Audi ad yesterday and thought it was all wrong from a green marketing point of view - click on it to see it...

The Green Executive Extract: Replacing Products with Information

15th April 2011

It was 31 September last year that I submitted the manuscript for my second book The Green Executive. Last night I finally submitted the final...

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