Gareth's Blog - Terra Infirma

Building trust in green marketing with Russ Avery

19th July 2024

In this episode of the Net Zero Business Podcast, I talk to Russ Avery, co-founder of Avery & Brown, a marketing and branding agency specialising...

The green belt is about more than protecting green fields

17th July 2024

There is a huge debate in the UK about how to kickstart housebuilding. The new Labour Government is proposing relaxing rules preventing building on the...

The Climate Blindspot: Why The Media (Largely) Ignores Climate Change

15th July 2024

It was a real jolt to wake yesterday to videos of bullets whizzing past Donald Trump, miraculously only grazing him. Members of his audience were...

Shining a light on offsetting with Nic Alexander

12th July 2024

Are offsets "a dangerous distraction from carbon reductions"? Are they morally abhorrent, akin to murderers buying 'indulgences' from the church in medieval Europe? Or are...

The ‘we’re emitting less carbon than X’ fallacy

10th July 2024

One feature of the recent UK General Election was the Tory Government using the country's admirable decarbonisation achievements so far to attack opponents' proposals to...

After election upheaval, what next for Net Zero in the UK?

8th July 2024

Like most political geeks, I spent most of Thursday night/Friday morning awake in front of the TV, watching the most revolutionary election I can remember...

How to be a Chief Sustainability Officer with Anna Krotova

5th July 2024

This week I talk to Anna Krotova about her fantastic new book, How to be a Chief Sustainability Officer (co-authored with Jennifer Geary), digging into...

The cost of Net Zero? How about the cost of Do Nothing?

3rd July 2024

Like much of the world, we're in the jaws of a general election here in the UK with polls opening tomorrow. One of the big...

Green tech needs to work better than other tech

1st July 2024

I'm still recovering from a long weekend in the Lake District with my old schoolfriends – all of us are Dads and normally have a...

How to sell Sustainability to just about anybody

28th June 2024

In this week's episode of the pod, I answer a question I was asked earlier in the week – how do you persuade executives to...

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