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Confidence in Sustainability requires direction and magnitude

Home UncategorizedConfidence in Sustainability requires direction and magnitude

Confidence in Sustainability requires direction and magnitude

12th March 2014 Uncategorized No Comments

go green

Another day, another story that the Government is having a rethink about one of its key green policies – this time the Carbon Price Floor (see BusinessGreen for details). This latest wobble has lead to another wobble in investor confidence – and if you want people to make a long term investment, confidence is a key factor in those decisions.

One of my clients, Sean Axon Global Sustainability Director of Johnson Matthey plc is fond of saying sustainability is like a vector. As mathematically literate readers will know, a vector consists of direction and magnitude. It is represented by a straight line with an arrow in it – the length of the line being the magnitude and the arrow showing the direction. A vector doesn’t wiggle.

In other words if you want change on a global, national or organisational level, you need to communication both the direction you want to move in and how far that move is going to be – and stick to it. Confidence will follow. Hopefully the Treasury boffins can get their heads around that.

 

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