What do on-line bullying, zero-hours contracts, on-line porn filtering, the tax affairs of Starbucks, lads mags’ covers, the tax affairs of Google, Page 3 of the Sun, the tax affairs of Apple, the phone hacking scandal, working conditions in Chinese factories, the tax affairs of Amazon, the living wage, the horse burger scandal, the Rana Plaza garment factory fire, the fall in wage levels, electricity prices, pay day loans, bankers’ bonuses, the pay of charity Chief Executives, the tax affairs of Vodafone, the impacts of shale gas on local communities, the tax affairs of the water utilities and Oprah Winfrey’s Swiss shopping complaint all have in common?

1. They’ve all hit the headlines in recent months;
2. They’re all corporate social responsibility issues;
3. They’re all issues at the core of the business, not some peripheral issue that can be easy solved by a CSR manager.

Why then is CSR still seen as a fluffy like-to-have rather than a core business priority?