Demand: the one word that will save the planet
This week on the pod, I muse on the magic that demand brings to the economy: plummeting prices, rising quality and security of supply. Therefore it follows that to accelerate the creation of a sustainable economy, we must be focussing on ways of stimulating demand for renewable energy, electric vehicles and secondary materials to name but three. I talk about how individuals, organisations and policy makers can do their bit.
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