Focus on the carrots as well as the sticks
I’m doing an expert review of some training material on sustainability over the summer to bring it up to date. The first thing I noticed was that the external resources all implicitly assume that business will move on sustainability only to protect itself – shifted forward by legislation, NGO pressure, consumer boycotts etc.
I’m not knocking those resources, as many organisations still live up to that assumption, but the best in sustainability see it as a core business principle and/or an engine of growth. And if we want to have a sustainable economy, that worldview needs to become prevalent as business will compete to be the greenest.
So are you constantly dodging the sticks, or are you chasing the carrots?