• Home
  • Services
    • Sustainability Strategy
    • Employee Engagement
    • Professional Development (CPD)
  • Green Academy
  • Our Clients
  • About Us
  • Blog
  • Resources
  • Contact Us

Call us on 0191 265 7899

info@terrainfirma.co.uk
Terra Infirma Terra Infirma Terra Infirma Terra Infirma
Bringing Sustainability
to Life
  • Home
  • Services
    • Sustainability Strategy
    • Employee Engagement
    • Professional Development (CPD)
  • Green Academy
  • Our Clients
  • About Us
  • Blog
  • Resources
  • Contact Us

From “be OK” to “be the best!” on Sustainability

From “be OK” to “be the best!” on Sustainability

28th June 2021 Uncategorised No Comments

My avalanche of work rumbles on – never have I had so many big simultaneous projects on the go, so things like blogging, vlogging etc have had to go on the back burner. My fellow Sustainability consultants are reporting the same and collectively  we’re starting to turn down opportunities so we can keep the quality up on our live projects.

Amongst several trends I have noticed in this period is the elevation in ambition from mid-table mediocrity to winning the league. This is a pleasure in many ways, and particularly personally fulfilling to be working with organisations who want to make a difference. And not in a handwringing,  ‘hands cupping a sapling’ kind of way, but people seeing Sustainability performance as a badge of excellence.

The idea of organisations competing on Sustainability will accelerate progress, both at the top level brands, but also pushed up and down the value chain. We know from other revolutions, for example the smartphone, that progress is lumpy – a large number of innovations need to mature for insurgent business trends to become dominant – but the final takeover can be remarkably sudden.

And I’m thoroughly enjoying being part of it!

 

 

Tags: change managementvision
No Comments
0
Share

Leave a Reply

Your email is safe with us.
Cancel Reply

You must be logged in to post a comment.

Subscribe to The Low Carbon Agenda – your free monthly guide to implementing Sustainability

* indicates required

Contact Information

  • Gareth Kane
  • Terra Infirma Limited
  • 157 Stratford Road, Newcastle upon Tyne NE6 5AS
  • 0191 265 7899
  • info@terrainfirma.co.uk
Follow @GarethKane

Twitter Feed

Tweets by GarethKane

Latest Blogs

Climate Change: What difference can I make on my own?

1st August 2022

Regular readers will know that I often get into online...

“Can we afford net zero?” is the last stand of the climate deniers

26th July 2022

It has been really interesting, if somewhat depressing,...

© Terra Infirma 2018 | All Rights Reserved | Site designed and created by Resilient Business Systems