Green Jujitsu at the Sustainable Best Practice Exchange
I had a fantastic day out at the Sustainable Best Practice Exchange at Harrogate yesterday. I used to be a regular facilitator at these events when they toured the country between 2010-2012 and I loved them as they promoted discussion over presentation and everybody learnt from each other. In fact the round table format was a formative influence on the design of the Corporate Sustainability Mastermind Group.
Yesterday, I gave a speech on Green Jujitsu as a better approach to employee engagement. I took a (slightly noisy) recording which you can hear here:
I also facilitated a session on ‘getting colleagues on board’, and the conclusions were:
- Match language to audience
- Legacy is a strong driver for CEOs
- Peer pressure works
- No evangelism
- Middle management need formal objectives
- Awards attract attention
- Let colleagues pitch pet projects – the best get implemented
- Give targets branding (even ‘characters’) to make them easy to communicate
- Removing barriers is as important as new ventures;
- Human interest stories beat case studies
- Stretch targets grab attention
If much of that sounds familiar, one of the delegates had read Green Jujitsu and was quoting from it at length!