I am very pleased that my brand spanking new e-book, Green Jujitsu: The Smart Way To Embed Sustainability into Your Organisation, has been published by Dō Sustainability. The premise of the ebook is a bold one: everything you are doing to change the culture in your organisation is wrong: ineffective, muddle-headed or even counter-productive.

Why? Because the natural tendency is to embrace boring ‘green’ imagery, copy what everyone else does (environmental champions, switch it off stickers etc) and focuses on trying to correct perceived “bad” behaviour. Green Jujitsu takes its approach from the eponymous martial art and works on people’s strengths instead. It is about tapping into existing company culture, utilising existing management structures and subtly tweaking company policy to make good behaviour easier than bad behaviour.

You can buy Green Jujitsu here, but if you subscribe to The Low Carbon Agenda using the box to the right, you’ll get a discount, details of a free webinar and a very special offer when the October edition comes out on Thursday (4 Oct 2012).